Finally, a fitness tracker you'd love to wear

There are a few main issues that prevent wearable tech from being a real hit with consumers. One of which is most smartwatches and fitness trackers are just plain ugly.

Withings hopes to change that with Activite, a new fitness tracker that's disguised as an attractive, luxury smartwatch. Like most devices of its kind, the Withings Activite is capable of tracking your steps, how far you’ve run or swam (yes, it’s waterproof), the calories you've burned and your sleeping habits.

However, it only works with iOS devices. This means it can tell you how long it took for you to fall asleep and how much time you spend in deep sleep versus light sleep throughout the night.

Withings' fitness device can also ping you with a light buzz whenever you finish an objective, or just to wake you up in the morning. But you would never guess that the Withings Activite is a fitness tracker judging by its looks alone.

The device looks like a sleek, clean, analog smartwatch, a stark contrast from the plain black bandlike form factor found across most fitness trackers.

It's a wearable device that doesn't look like a tech product, which is key when you're trying to get wearables to catch on with everyday consumers. That premium design comes at a heavy price, though.

The Withings Activite will sell for $390 (Rs 23,478) when it launches in the fall. It is about three times the price of other average fitness trackers. The Fitbit Flex, for instance, sells for $100 (Rs 6,020) and the Jawbone UP24 costs $150 (Rs 9,030).