Everyday luxury

In ‘Wheat is Wheat is Wheat,’ Peddy Mergui portrays dressed-up food such as Louis Vuitton salami and Burberry yogurt. “Through the creation of supermarket environment vignettes, in which products are re-branded, Mergui presents basic grocery items with well-known luxury labels and aesthetics, effectively turning a viewer’s perception of quality on its head,” the exhibit’s website explains.

The Israel-based artist wanted to showcase the relationship between ethics, design, and economics as well as the “arbitrary connection” between a product and its packaging. But we just think it’s fun to see Gucci’s logo on something other than a wallet or belt.