ET Women’s Forum: From being funded by friends to Rs 150 cr capital, Chetna Sinha changed banking for rural women

The rural cooperative bank’s journey is a testament to women’s empowerment.

Agencies
Chetna Sinha, founder of Mann Deshi Mahila Sahakari Bank
The Economic Times Women’s Forum 2019 took forward the mission that it last year — to collaboratively and urgently build a sustainable culture of empowering India’s half a billion women — through a scintillating day of conversations and debates about encouraging greater participation and reducing gender inequality in every sphere of life, work, and play.

Having set an example for women’s empowerment in rural Maharashtra, Chetna Sinha, founder of the Mann Deshi Mahila Sahakari Bank, is unstoppable as she is all set to apply for a small finance bank licence and raise Rs 100 crore through an alternate investment fund.

At the ET Women’s Forum, Sinha spoke about her journey of setting up the cooperative bank in 1997 with a small amount raised from friends, which has now grown to a capital of Rs 150 crore. “One day Kantabai went to a bank to open a savings account but the bank refused,” she said. “With no business plan and no action plan we decided to open a bank. RBI (initially) rejected the licence because our women were not literate.”


Though Sinha became dejected, the other villagers pushed her to organise literacy classes. “The women told me they may not be able to read and write but they can calculate interest,” said Sinha. “Around 15 women accompanied me to the Reserve Bank. They told the RBI officer that they can calculate interest of any amount and tell your officers to do it without a calculator. We got the banking licence. Today, Kantabai has her own home.”
ET Women's Forum: Shikha Sharma, Diana Hayden, Aditi Mittal Reveal How To Prioritise Oneself
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Eminent women suggest what you should do to put yourself first.

In pic from left: (Shikha Sharma, Diana Hayden, Aditi Mittal)

Eminent women suggest what you should do to put yourself first.In pic from left: (Shikha Sharma, Diana Hayden, Aditi Mittal)

Shikha Sharma, Former MD, Axis Bank

My advice for women has always been, ‘Believe in yourself.’ Do not overcompensate by being aggressive or being like anybody else. You never win by playing someone else’s game. You only win by playing your own game. So, play to your strengths. Make sure you are learning every day.

Shikha Sharma, Former MD, Axis BankMy advice for women has always been, ‘Believe in yourself.’ Do not overcompensate by being aggressive or being like anybody else. You never win by playing someone e..
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Diana Hayden, Miss World 1997

To put yourself first, you need to change your thought process. It’s all in your head and that’s where it starts. Understand and truly get self-confident. You need to treat yourself well. As Eleanor Roosevelt said, “No one can make you feel inferior without your consent.”

Diana Hayden, Miss World 1997To put yourself first, you need to change your thought process. It’s all in your head and that’s where it starts. Understand and truly get self-confident. You need to tre..
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Namita Thapar, Executive Director, Emcure Pharmaceuticals

We need to learn to be a bit more selfish. We always tend to put others before us and I think we need to take the time out to pamper ourselves. Whether it’s going to the salon or going to watch a movie, do certain selfish things and schedule it. And also, choosing the right man to marry is important. While you can use your head and heart for other decisions, I would recommend going with your gut for this one.

Namita Thapar, Executive Director, Emcure PharmaceuticalsWe need to learn to be a bit more selfish. We always tend to put others before us and I think we need to take the time out to pamper ourselves..
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Namrata Joshipura, Founder, Joshipura Designs

Never feel guilty. As working women and mothers, we do our best. When my daughter was much younger, I would often feel guilty that I’m either in the office or when I was with her, I would feel guilty about not being in the office. Today, I feel I gave my child, my home, and my work as much time as each needed. I did and am doing my best.

Namrata Joshipura, Founder, Joshipura DesignsNever feel guilty. As working women and mothers, we do our best. When my daughter was much younger, I would often feel guilty that I’m either in the offic..
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Rashmi Shukla, ADGP, Maharashtra Police

If you want to maintain a balance (between work and life), be mentally prepared to accept responsibilities. In my case, I had tremendous support from my late husband. What is important is to know your limitations. Once you know your limitations, they can become your strengths.

Rashmi Shukla, ADGP, Maharashtra PoliceIf you want to maintain a balance (between work and life), be mentally prepared to accept responsibilities. In my case, I had tremendous support from my late hu..
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Aditi Mittal, Comedian

Women are often conditioned to think that the needs of others come before their own. So, put yourself first. We normally put other people first at the cost of ourselves. Like the emergency mask on the flight, you need to put yours on first before you help the child. That’s so you can breathe enough before you empower the child.

Aditi Mittal, ComedianWomen are often conditioned to think that the needs of others come before their own. So, put yourself first. We normally put other people first at the cost of ourselves. Like th..
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Fawzia Koofi, Member of Parliament, Afghanistan

The first thing is setting goals for yourself. And the second thing is to stay committed to what you believe in. Often for women, it’s not easy to stick to what they believe in and what they want to achieve. During times like these, you need to keep your focus.

Fawzia Koofi, Member of Parliament, AfghanistanThe first thing is setting goals for yourself. And the second thing is to stay committed to what you believe in. Often for women, it’s not easy to stick..
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Vidya Shah CEO, EdelGive Foundation

It is this feeling of ‘I am no different’ and seeing humanity in yourself, not just as a woman but as a person. We are no different from anybody else, so I don’t know why we (women) get into the thing that I’m a woman so I won’t be able to do this or won’t be able to access that. That is vital. A lot of us on the panel were raised in ordinary homes but we were raised to believe that we are no different.

Vidya Shah CEO, EdelGive FoundationIt is this feeling of ‘I am no different’ and seeing humanity in yourself, not just as a woman but as a person. We are no different from anybody else, so I don’t kn..
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Sinha then started doorstep banking to meet the needs of her customers. She launched digital banking as well. But the women in the village were not comfortable using a PIN and insisted on using their thumb print. “That is how we went biometric and women reinvented banking,” she said.

Another villager Kerabai mortgaged gold for a loan to buy fodder. “She asked me if she could do the same thing to get water.” This gave Sinha an idea and she went on to build a dam to tackle drought. Another time, when Kerabai came to the bank, she said she wanted to feature her programme on the radio. Not knowing to read and write, Kerabai became a radio jockey and singer. “They have taught me never provide poor solutions to poor people,” said Sinha. “They will discover these on their own.”

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“I often ask people like Kerabai, Kantabai, Sujata, how do carry on with business? They say their courage is their capital and I want to say their courage is my capital.”

ET Women's Forum: Breaking Stereotypes, Creating New Role Models
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From left: Film director Ashwiny Iyer Tiwari, producer Ekta Kapoor, director Alankrita Srivastava and director Nupur Asthana pose for a selfie at the forum.
From left: Film director Ashwiny Iyer Tiwari, producer Ekta Kapoor, director Alankrita Srivastava and director Nupur Asthana pose for a selfie at the forum.
Mother-daughter duo, actresses Sharmila Tagore and Soha Ali Khan shed light on balancing work and life, then and now.
Mother-daughter duo, actresses Sharmila Tagore and Soha Ali Khan shed light on balancing work and life, then and now.
From Left: Mountaineer Premlata Agarwal, mixologist Shatbhi Basu and DRDO’s Shashikala Sinha spoke on breaking stereotypes in career choices at the ET Women's Forum.
From Left: Mountaineer Premlata Agarwal, mixologist Shatbhi Basu and DRDO’s Shashikala Sinha spoke on breaking stereotypes in career choices at the ET Women's Forum.
Actress Lillete Dubey (L) and author Shobhaa De applaud the views expressed during a panel discussion at the forum.
Actress Lillete Dubey (L) and author Shobhaa De applaud the views expressed during a panel discussion at the forum.

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