ET Women’s Forum: Countries that dealt with Covid-19 more efficiently have women leaders, says Mahua Moitra
Post-Covid, the narrative on women’s leadership should change from soft skills to hard skills.
By ET Bureau |
BCCL
Women have proved their mettle in Covid crisis feels Mahua Moitra.
MUMBAI: The pandemic has shattered a common myth that women only bring soft skills to the table, said parliamentarian Mahua Moitra. “Women’s leadership during the Covid-19 crisis and their ability to deal with black swan events have shown that hard skills are an integral part as well,” the Trinamool Congress lawmaker from West Bengal said at The Economic Times Women’s Forum.
“Post-Covid, we can change the narrative on women’s leadership from soft skills to hard skills,” she said. Speaking on the topic ‘Do women make better leaders from the Covid-19 perspective’, Moitra said countries that have dealt with Covid more efficiently score better on social progress index and have women leaders.
“Norway, Denmark, Finland, Germany, New Zealand and Iceland are top-tier in the social progress index,” said Moitra. Participation of women in politics in these countries is above 40% compared with the global average of 25%.
“The number in the Lok Sabha is about 14% and in the Rajya Sabha 10.7%,” she said.
In village elections, more than a third of seats is reserved for women. “But because there is no women’s reservation Bill, nothing has forced parties to give a certain amount of tickets to women,” she said. “There are only two parties today in the Lok Sabha that have greater than 40% women. One is the Trinamool Congress, which I belong to, and the other is the Biju Janata Dal from Odisha, and we have done it without a bill.”
She said to bring women to the forefront is not always required by legislation. “The Covid crisis has shown that the benefits of having invested in bringing half the population to the forefront is not only improving GDP, but improving social indicators across the board,” Moitra said.
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Women can also play a critical role in building back better from the impact of the pandemic. “There is going to be no recovery without equality,” she said.
Words Of Wisdom From CEO: Tips On Business Survival During Covid-19 Pandemic
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Whether the pandemic ends within a month or two or stretches into the long-term, business owners need to be ready to adapt and make changes to their business strategy in order to weather the storm and beyond. Here are a few tips to start implementing and planning form the CEOs.
Whether the pandemic ends within a month or two or stretches into the long-term, business owners need to be ready to adapt and make changes to their business strategy in order to weather the storm an..
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- Drive Innovation in every aspect of the business
- Absorb and accept technology in your organization to take your product to the customers
- Take initiative and bring smarter consumer propositions to take care of worries of a consumer while buying property
- Reskill your teams for the new scenarios
- Mitigate risk and judicious cash management. Most importantly stay positive during this time.
- Drive Innovation in every aspect of the business- Absorb and accept technology in your organization to take your product to the customers- Take initiative and bring smarter consumer propositions to..
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- In order to mitigate any risks, it is important for companies to adapt to a new set of rules while being careful with tracking expenses against the revenue status, checking the feasibility of the business model, and planning policies for the next quarter
- There needs to be a diligent revision of sales, revenue goals and product timelines along with a new operating plan in place. Companies should strategize and communicate transparently with the stakeholders and customers to understand their perception of the products/services being offered.
- Also, to avoid bitterness with the contracted parties, companies should give sufficient notice to the vendors, suppliers and landlords in case of any delay in the payments.
- When it comes to the capital, companies should stay patient with fundraising. Considering the criticality of the situation, investors may take longer than usual to make funding decisions after following stringent diligence procedures.
- In order to mitigate any risks, it is important for companies to adapt to a new set of rules while being careful with tracking expenses against the revenue status, checking the feasibility of the b..
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Cost Monitoring: Always monitor your cost and get as lean as possible even when you are not having liquidity challenges. Also, keep an eye on your balance sheet. The better you manage your cash the better your business plans will work out.
Contingency Planning: Planning always saves you from the worst case scenarios. Always have Plan B and if possible Plan C also so that if something goes sideways, your company will not be hit hard as it will be saved by your contingency plans.
Quick Decision Making: Never delay in making decisive decisions in times of trouble. And never be shy about seeking help from outside.
Communicate with Customers: Try to communicate with customers and let them know that they and their reviews on your products matter. Improve and do the changes accordingly, if needed.
Internet: Go online as much as possible because it always helps to reach customers who we cannot tap through offline or other forms of marketing.
Keep Striving: Keep striving to come on top of the industry of which your company is a part of.
Cost Monitoring: Always monitor your cost and get as lean as possible even when you are not having liquidity challenges. Also, keep an eye on your balance sheet. The better you manage your cash the b..
Read More
Innovation: Understand changing customer requirements and incorporating the same in one’s product and offerings is important. For instance, an energy drink can innovate to launch an immunity-building beverage, an e-commerce firm can endeavour to provide solutions to spread awareness of the Covid 19 etc.
Marketing approach: This is an excellent time to relook at the channel marketing approach. Maximizing free channels like SEO and owned media like website and social media to communicate and engage with the customers. And build further marketing efficiency while starting the channels that require spend
Innovation: Understand changing customer requirements and incorporating the same in one’s product and offerings is important. For instance, an energy drink can innovate to launch an immunity-building..
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