ET-CII Luxury Dialogue conclave: It's time for 'Born in India'

So much has been said about Make in India, but looks like the time has come for Born in India. It was an idea that cropped up at the recently-concluded ET-CII Luxury Dialogue conclave in Delhi, worded by ace designer Sabyasachi Mukherjee.

Talking about his middle-class Kolkata upbringing, Sabya said that money alone couldn't bring confidence. "Global will no longer be relevant. In days to come, it will be glocal that will be driving consumers. It's time for a 'Born in India' to happen," he said.

The theme was echoed by other speakers as well: how to place India on the global luxury map without diluting its rich cultural lineage. "Cultures must evolve with changing times. The future of Indian luxury may not be elitist anymore," said Jodhpur royal and fashion designer Raghavendra Rathore.

But has modernism affected the way we perceive culture? Yes, felt HH Maharani Radhikaraje Gaekwad of the Royal family of Baroda. "In finding equality and rights, we have somewhere left our individuality behind."

But not all are worried. For fashion aficionado Sonam Kapoor — whose go-to designers include Jean Paul Gaultier and Chanel — India has become a lot more fashionable in the past decade. And clearly, this change is constant.

Sneak-peek: Here's what @sonamakapoor likes to wear! #ETLuxuryDialogue pic.twitter.com/Wde5nBRfj7

— ET Lifestyle (@ET_Lifestyle) November 27, 2015

Sonam Kapoor at the event.


Designer Sabyasachi Mukherjee


HH Maharani Radhikaraje Gaekwad and designer Raghavendra Rathore




Click here for more pictures from the ET-CII Luxury Dialogue conclave