Emily in Paris Season 5: French President Macron and Rome's mayor fighting to win over Emily

French President Emmanuel Macron has publicly committed to ensuring that the beloved Netflix series 'Emily in Paris' remains set in Paris, despite the show's recent plot twist moving the protagonist to Rome. Speaking to Variety on Wednesday, Macron emphasized his determination, stating, “We will fight hard. We will ask them to remain in Paris. ‘Emily in Paris’ in Rome doesn’t make sense.”

'Emily in Paris,' which stars Lily Collins as Emily Cooper, a young American marketing executive who relocates from Chicago to Paris, has become one of Netflix’s top-viewed series. The show has been praised for its picturesque portrayal of Parisian life, although it has also faced criticism for perpetuating stereotypes and ignoring some of the city's real-life challenges.

The announcement that Emily would be moving to Rome in the upcoming fifth season surprised many fans. Creator Darren Star explained the decision by saying, “Emily was becoming very comfortable in Paris. I wanted to throw her into some unfamiliar waters,” hinting at new adventures and settings for the character.

Macron’s involvement with the show extends beyond his public statements. His wife, Brigitte Macron, made a cameo appearance in season four, appearing in a cafe scene where Emily asks for a selfie. Reflecting on her role, Macron shared, “I was super proud, and she was very happy to do it. It’s just a few minutes, but I think it was a very good moment for her and for the image of France.” He added, “‘Emily in Paris’ is super positive in terms of attractiveness for the country. For my own business, it’s a very good initiative.”

Rome's Mayor Responds With Humor

In response to Macron’s comments, Roberto Gualtieri, the Mayor of Rome, took a lighthearted stance. Posting on X (formerly Twitter), Gualtieri wrote, “Dear Emmanuel Macron, don’t worry: Emily is doing great in Rome. And one can’t control the heart: let’s let her choose.” He further commented in a statement to The Hollywood Reporter Roma, saying, “Doesn’t President Macron have more pressing matters to worry about?” Gualtieri expressed hope that Macron was joking, noting that Netflix operates independently of political pressures.

Despite the show’s fictional and often idealized depiction of Paris, it has had a significant positive impact on tourism. A study by France’s National Film Center found that nearly 10% of tourists chose to visit France after watching a movie or series, with 'Emily in Paris' being a major influence in 38% of those cases. The Paris tourist office now highlights key filming locations from the show, contributing to increased visitor numbers and interest in the city.

However, not all feedback has been positive. Some French viewers criticize the series for its sanitized portrayal of Paris, which glosses over issues like homelessness and environmental concerns. David Belliard, Paris’s deputy mayor for transport and public spaces, along with other Green politicians, have voiced concerns that the show’s romanticization of the city overlooks important societal and environmental challenges.

Tourism Boost and Cultural Impact of 'Emily in Paris'

Despite these criticisms, Macron remains optimistic about the show's influence. “It’s good for the image of France,” he reiterated, emphasizing the economic and cultural benefits brought by the series. When asked about a potential cameo appearance, Macron humorously declined, saying, “I’m less attractive than Brigitte!”

As 'Emily in Paris' prepares to transition some of its storyline to Rome, Macron’s commitment to keeping the show rooted in Paris highlights the importance France places on its cultural representation and the economic benefits derived from popular media.