Dyson releases 2025 global wet cleaning study: Key insights revealed

Dyson has announced the findings of its inaugural Global Wet Cleaning Study 2025, uncovering critical insights into cleaning habits, tool frustrations, and the gap between effort and actual hygiene in homes worldwide.

The study reveals a surprising disconnect: despite frequent wet cleaning routines, particularly in Indian households, traditional tools and techniques may be spreading dirt instead of removing it potentially leaving homes less hygienic than intended.

India's Obsession with Clean Floors, At What Cost?

In contrast to countries like Australia or South Korea where wet cleaning is more situational wet floor cleaning in India is a daily ritual. With 94.5% of Indian homes featuring hard floor surfaces like tiles, stone, or wood, regular mopping is essential. However, the tools in use may be doing more harm than good.

Key Findings from the Study:

• Cleaning takes time: 1 in 3 Indians find wet cleaning too time-consuming. 75% spend over an hour daily cleaning, with about 35 minutes just on wet mopping.
• Effectiveness is in question: India leads in using mops, brooms, and cloths across APAC, yet only 33% find cloths or sponges effective on hard floors.
• Hygiene risks: 49% don’t change cleaning water between rooms, potentially spreading dirt and germs from one space to another.
• Persistent problems: 45% cite stubborn stains as a major issue, and 31% worry about slippery floors after mopping.
• Hard work, little payoff: 29% struggle with hard-to-reach spots, and 28% say the process is physically tiring or uncomfortable—signs that current methods may be outdated for today’s needs.

Dyson’s findings highlight the need for smarter, more hygienic cleaning solutions, especially in markets like India where cleaning is deeply ingrained in daily life but lacks the technological support to match.