Do you unknowingly ignore people when using your phone? 'Phubbing' can ruin relationships

LONDON: Ignoring someone to concentrate on your cell phone - called 'phubbing' - can have a negative impact on relationships by threatening the basic human need to belong, a study has found.

Psychologists from the University of Kent in the UK studied the effect on individuals of being phubbed in a one-to-one social situation.

They found that increased phubbing significantly and negatively affected the way the person being phubbed felt about their interaction with the other person.


Researchers Varoth Chotpitayasunondh and Karen Douglas from Kent considered phubbing a specific form of social exclusion that threatens people's fundamental human needs: belonging, self-esteem, meaningful existence and control.

Their study involved 153 participants who were asked to view an animation of two people having a conversation and imagine themselves as one of them.

Each participant was assigned to one of three different situations: no phubbing, partial phubbing or extensive phubbing.

The results showed that, as the level of phubbing increased, people experienced greater threats to their fundamental needs.

They also perceived the communication quality to be poorer, and the relationship to be less satisfying.

The results also showed that phubbing affected the need to belong in particular, which explained the overall negative effects on social interaction.

Unlike other, more well-studied forms of social exclusion, phubbing can take place anywhere and at any time as someone reaches for their phone and ignores their conversation partner, the researchers said.