DLF Retail ED feels patience will help bosses sail through tough times

Pushpa Bector shares how she was refreshed with being at work with her office colleagues.

Agencies
Bector advices other bosses to be patient and empathetic.
Pushpa Bector, Executive Director, DLF Retail has the corporate office located at DLF Phase 3, Gurugram and she has been commuting in her own car.

"After weeks of working in isolation, returning to the office and interacting face-to-face with my team was an absolute refreshing experience. The energy, warmth and positivity only reassured that this too shall pass," she told ET Panache.

DLF as an organisation has strict safety protocols to ensure the well-being of all employees. "With a dynamic shift into a world of new normal, my first day back at the office after an elongated period of working from home was reassuring and very comforting. With all safety protocols being thoroughly practiced, the apprehensions of resuming work at the office were next to negligible," Bector said.


Rules followed
Bector has ensured that their workplace follows all requisite safety protocols that include screening measures at the entry points, working with a limited number of employees, and social distancing norms. Wearing a mask is mandatory for everyone. They are closely monitoring and checking up on the health of all our employees. Furthermore, they have implemented a systematic sanitisation process within the office premises.

"I would say getting back to work wasn’t mentally straining for me. Thanks to technology, we have been working closely with our teams ever since the lockdown began. I witnessed better efficiency and collaboration among our team members. The only difference was the physical presence and so returning back to work only made us stronger together," Bector shared.

ADVERTISEMENT
New routine
She has not faced any challenge with working in the office. At DLF, they are very fortunate to have colleagues who are agile, adaptive with a vision to succeed and have accelerated themselves in adapting to new technologies to be able to work collaboratively with their teams.

To ensure safety amidst the unprecedented situation, the company has incorporated all necessary changes to maintain social distancing norms.

"Our focus has always been employee safety. And for everyone’s convenience our office timings have been made flexible and need based. A roster between two teams – Team A and team B has also been put in place for all employees to follow and visit the office on alternate days. Needless to say, we are abiding by the directives to ensure their health and well-being is taken care of," she said.

Slow start
ADVERTISEMENT
Bector advices other bosses to be patient and empathetic. "This is a very challenging time for us and our employees alike, but one can only overcome the same if we work together as a team and encourage each other at every step. The world post this pandemic will be different and this has brought with it a change with the way companies will now look at the work ecosystem," she said.

Bector describes coming back to office as returning to her power centre. "This is where I draw my energies from. Adapting to a new normal and getting back to the office and to our DLF Malls with all the safety and hygiene protocols in place has ensured that everyone feels secure and confident. People are our biggest assets and supporting them in these times of crisis is paramount. We are doing our best to protect the physical and mental well-being of our employees, for them to take care of themselves. And ensuring a safe environment for our customers coming to all DLF Malls and providing them the best experience of shopping," she ended.

ADVERTISEMENT
Words Of Wisdom From CEO: Tips On Business Survival During Covid-19 Pandemic
1/5

Whether the pandemic ends within a month or two or stretches into the long-term, business owners need to be ready to adapt and make changes to their business strategy in order to weather the storm and beyond. Here are a few tips to start implementing and planning form the CEOs.

Whether the pandemic ends within a month or two or stretches into the long-term, business owners need to be ready to adapt and make changes to their business strategy in order to weather the storm an..
Read More
- Drive Innovation in every aspect of the business

- Absorb and accept technology in your organization to take your product to the customers

- Take initiative and bring smarter consumer propositions to take care of worries of a consumer while buying property

- Reskill your teams for the new scenarios

- Mitigate risk and judicious cash management. Most importantly stay positive during this time.
- Drive Innovation in every aspect of the business- Absorb and accept technology in your organization to take your product to the customers- Take initiative and bring smarter consumer propositions to..
Read More
- In order to mitigate any risks, it is important for companies to adapt to a new set of rules while being careful with tracking expenses against the revenue status, checking the feasibility of the business model, and planning policies for the next quarter

- There needs to be a diligent revision of sales, revenue goals and product timelines along with a new operating plan in place. Companies should strategize and communicate transparently with the stakeholders and customers to understand their perception of the products/services being offered.

- Also, to avoid bitterness with the contracted parties, companies should give sufficient notice to the vendors, suppliers and landlords in case of any delay in the payments.

- When it comes to the capital, companies should stay patient with fundraising. Considering the criticality of the situation, investors may take longer than usual to make funding decisions after following stringent diligence procedures.
- In order to mitigate any risks, it is important for companies to adapt to a new set of rules while being careful with tracking expenses against the revenue status, checking the feasibility of the b..
Read More
Cost Monitoring: Always monitor your cost and get as lean as possible even when you are not having liquidity challenges. Also, keep an eye on your balance sheet. The better you manage your cash the better your business plans will work out.

Contingency Planning: Planning always saves you from the worst case scenarios. Always have Plan B and if possible Plan C also so that if something goes sideways, your company will not be hit hard as it will be saved by your contingency plans.

Quick Decision Making: Never delay in making decisive decisions in times of trouble. And never be shy about seeking help from outside.

Communicate with Customers: Try to communicate with customers and let them know that they and their reviews on your products matter. Improve and do the changes accordingly, if needed.

Internet: Go online as much as possible because it always helps to reach customers who we cannot tap through offline or other forms of marketing.

Keep Striving: Keep striving to come on top of the industry of which your company is a part of.
Cost Monitoring: Always monitor your cost and get as lean as possible even when you are not having liquidity challenges. Also, keep an eye on your balance sheet. The better you manage your cash the b..
Read More
Innovation: Understand changing customer requirements and incorporating the same in one’s product and offerings is important. For instance, an energy drink can innovate to launch an immunity-building beverage, an e-commerce firm can endeavour to provide solutions to spread awareness of the Covid 19 etc.

Marketing approach: This is an excellent time to relook at the channel marketing approach. Maximizing free channels like SEO and owned media like website and social media to communicate and engage with the customers. And build further marketing efficiency while starting the channels that require spend
Innovation: Understand changing customer requirements and incorporating the same in one’s product and offerings is important. For instance, an energy drink can innovate to launch an immunity-building..
Read More

Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › Magazines › Panache › DLF Retail ED feels patience will help bosses sail through tough times
Text Size:AAA
Success
This article has been saved

*

+