Did Meghan Markle intentionally price her 'As Ever' products to match King Charles' brand in order to maintain her royal image?

When Meghan Markle launched her much-hyped lifestyle brand As Ever, it wasn’t just about flower sprinkles and raspberry spreads—it was about optics, positioning, and a very royal price tag. According to Radar Online, in a move as calculated as it is clever, the Duchess of Sussex reportedly price-checked King Charles’ own preserves to ensure her products didn’t cost less than His Majesty’s.

Yes, you read that right. Markle’s flagship raspberry jam—an artisanal jar of breakfast elegance—costs a regal $9, the exact same price as the preserves offered by King Charles through his Highgrove Estate and the Royal Household’s official store. The Duchess, insiders claim, was desperate not to be seen as the “bargain-basement royal”, even though she no longer holds any working royal title.

Royal Pricing, Non-Royal Roots

According to palace sources, Meghan was intentional about aligning her product range with the monarchy’s branding. "She wanted to make sure her products had a ‘royal’ price tag," a source told Radar Online. "She didn’t want anyone thinking her brand was any less luxurious—even if she technically has no connection to the Royal Family anymore."


With items like $28 honey jars and $15 edible flower sprinkles, the launch of As Ever created instant buzz. Within just 15 minutes of going live, many items were sold out—a testament to Markle’s marketing pull and perhaps the public’s appetite for celebrity-crafted domesticity.

Rebranded and Ready for Business

The polished debut of As Ever came after a shaky start. Meghan’s first attempt at building a lifestyle brand under the name American Riviera Orchard faltered earlier this year, forcing a total rebrand. The new brand not only ditches the coastal California label but also presents a broader vision—one Meghan claims is more aligned with who she really is.

In a heartfelt note to fans in the brand’s first newsletter, she wrote: "As Ever essentially means as it's always been… and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening – this is what I do."

A Subtle Royal Swipe?

In the brand’s Instagram teaser, Meghan appeared in her garden alongside Prince Harry, expressing excitement for her new venture—and perhaps a subtle jab at royal life. Referring to her lifestyle passions, she said: “I haven't been able to share it with you in the same way for the past few years, but now I can.”

Many interpreted the line as a veiled comment on the constraints of royal protocols that forced her to shut down The Tig, her original blog and creative outlet, when she married into the royal family.

Luxury with a Side of Legacy

With As Ever, Meghan Markle isn't just offering breakfast preserves—she's making a statement. The pricing, the packaging, the rebrand—it’s all part of a bigger picture. She’s not just carving out space in the lifestyle market; she’s doing it with a whisper of royal drama, a sprinkle of Hollywood charm, and a whole lot of brand-savvy precision.

And as for that $9 jam? It’s not just fruit in a jar. It’s Meghan’s message to the monarchy: you can leave the palace, but you can still set the price.