Designer strategy to combat Covid-19: Fashionistas can popularise the use of face masks
With face masks bearing designer tags, the fashion-conscious would be motivated to wear them.
By ET Bureau |
AP
Enlisting the help of fashionistas to help fight the coronavirus threat.
The masque balls, which originated in the French royal court in the 15th century and then became a fixture of the haut monde all over western Europe, were glittering affairs in which participants, features concealed by elaborate face coverings called masques, tried to guess each other’s identities.
Today, in the midst of the coronavirus pandemic, face masks have had not only their spelling updated but, far more importantly, their function upgraded to that of crucially important protective equipment.
However, even in these grim times, fashion can, and indeed does, play a part in their making and in encouraging their use.
A number of Italian producers of haute couture, their names all ending in ‘i’, are turning out these facial shields against infection. Indeed, fashionistas can not only make masks but also popularise their widespread use.
Sartorial history shows that what today are called ‘influencers’ can make dress codes go viral. The 18th-century dandy, Beau Brummell, got Englishmen, starting with the then-Prince Regent, to switch almost overnight from knee breeches to trousers.
With face masks bearing designer tags — sans the astronomical price tabs — the fashion-conscious would be motivated to wear them, thereby showing themselves to be smart — not only in the way they think but also in the way they look.
The masque balls, which originated in the French royal court in the 15th century and then became a fixture of the haut monde all over western Europe, were glittering affairs in which participants, features concealed by elaborate face coverings called masques, tried to guess each other’s identities.
Today, in the midst of the coronavirus pandemic, face masks have had not only their spelling updated but, far more importantly, their function upgraded to that of crucially important protective equipment.
However, even in these grim times, fashion can, and indeed does, play a part in their making and in encouraging their use.
A number of Italian producers of haute couture, their names all ending in ‘i’, are turning out these facial shields against infection. Indeed, fashionistas can not only make masks but also popularise their widespread use.
Sartorial history shows that what today are called ‘influencers’ can make dress codes go viral. The 18th-century dandy, Beau Brummell, got Englishmen, starting with the then-Prince Regent, to switch almost overnight from knee breeches to trousers.
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With face masks bearing designer tags — sans the astronomical price tabs — the fashion-conscious would be motivated to wear them, thereby showing themselves to be smart — not only in the way they think but also in the way they look.
The coronavirus has shut down countries, offices and even some famous tourist places for the first time ever. There have been some other firsts that were added to the list.
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