Debunking matchmaking myths: Women prefer compatibility over compromise, says new survey
The survey showed that 70% profiles created by oneself and 30% are created by parents.
By Glynda Alves, ET Bureau |
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Indian matchmaking has been on everyone’s mind off late. Instead of just debating about it, Shaadi.com decided to conduct a survey to understand how Indian matchmaking has evolved amidst the changing times.
The Big C
While women have constantly been told they need to compromise when it comes to finding love, the survey shows that when it comes to picking a match, shared interest and wavelength was in order. The survey reveals that for 83% women, finding the right match is about compatibility and not compromise. In fact, it’s number one on their list.
Wait it out
And they are willing to wait for it as 82% women said that they would like to give the matchmaking process its due time as they do not want to rush into it. Another interesting insight is that while matchmaking is still a family affair in India, the survey showed that singles are increasingly taking matters of their companionship into their own hands.
The survey showed that 70% profiles created by oneself and 30% are created by parents. In fact, the number of women registering on dating and matrimonial sites has more than doubled, showcasing how more and more women are taking charge of their own marriage and moving ahead to make it happen.
Adhish Zaveri, Director, Marketing, Shaadi.com said, “The ground realities of Indian Matchmaking are a lot different from what meets the eye. Matchmakers cannot just bring matches that they think are right for them. Singles are deciding for themselves and the decision usually comes down to compatibility. Matchmaking in today's context is about empowering people with the right information & providing them with a platform to have meaningful conversations.”
Staying grounded
With many couples tying the knot later, deciding to focus on career or other aspects of life, it made sense that the survey revealed that most women were not keen to change their location. 75% of women based in India don’t want to marry someone from a different country as they do not want to uproot their lives and careers, and move to a foreign land.
The Big C
While women have constantly been told they need to compromise when it comes to finding love, the survey shows that when it comes to picking a match, shared interest and wavelength was in order. The survey reveals that for 83% women, finding the right match is about compatibility and not compromise. In fact, it’s number one on their list.
Wait it out
And they are willing to wait for it as 82% women said that they would like to give the matchmaking process its due time as they do not want to rush into it. Another interesting insight is that while matchmaking is still a family affair in India, the survey showed that singles are increasingly taking matters of their companionship into their own hands.
The survey showed that 70% profiles created by oneself and 30% are created by parents. In fact, the number of women registering on dating and matrimonial sites has more than doubled, showcasing how more and more women are taking charge of their own marriage and moving ahead to make it happen.
Adhish Zaveri, Director, Marketing, Shaadi.com said, “The ground realities of Indian Matchmaking are a lot different from what meets the eye. Matchmakers cannot just bring matches that they think are right for them. Singles are deciding for themselves and the decision usually comes down to compatibility. Matchmaking in today's context is about empowering people with the right information & providing them with a platform to have meaningful conversations.”
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Staying grounded
With many couples tying the knot later, deciding to focus on career or other aspects of life, it made sense that the survey revealed that most women were not keen to change their location. 75% of women based in India don’t want to marry someone from a different country as they do not want to uproot their lives and careers, and move to a foreign land.
July saw the premiere of reality television web series ‘Indian Matchmaking’ on Netflix.. The show, which has generated a lot of buzz online, follows Sima Taparia, a high-profile matchmaker from Mumbai who sets couples up with prospective matches.
While the show has triggered a debate on sexism, colourism and racism, it has managed to throw the spotlight on the age-old Indian custom of arranged marriage. However, ‘Indian Matchmaking’ is not the first show to do that.
Over the last two decades, several Bollywood films and reality TV shows have explored the concept of arranged marriages in their own way and have done justice to the theme. Here’s a look at some of them.
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