Chess, reading, hiking: How ARTSop CEO Arushi Kapoor strikes work-life balance

Arushi Kapoor, CEO of ARTSop, on her unique online venture for art collectors and artists.

Arushi Kapoor, the co-founder and CEO of ARTSop, is the brain behind what is now one of the fastest- growing ArtTech start-ups in the United States. Kapoor is the daughter of Payal Kapoor, a prominent Indian art collector and dealer, and Akash Raj Kapoor, real estate investor and businessman and the granddaughter of late industrialist, D K Jain. Kapoor tells us more about her venture:

Tell us about your journey.

I gained experience working with Sotheby’s, Christie’s and several art galleries and museums around the world, which gave me an insider’s view on the dealings of the art world. I played with the idea of a match-making platform for art enthusiasts and came up with the idea of ARTSop.

How do you plan to expand your venture?
We have expanded into online art insurance and inventory management. There are several other tools being developed to provide a one-stop shop, where art galleries can find all relevant tools and information to grow their business and promote their artists.


What all can the clients expect from the ARTSop app?
Art galleries can expect potential international clientele looking at their artworks. They can also find the best tools to make their daily operations smoother and marketing easier. ARTSop strives to provide collectors and artists with an easy way to navigate through the app.

What is your understanding of today’s consumer?
Today’s consumer focuses on a reliable, fast service. We live in a cosmopolitan world where personalisation is of utmost importance.

How do you balance work and life? What are your passions?
I enjoy going to the beach, playing chess, reading and hiking. I have also tried several adventure sports like cliff jumping, swimming with sharks, sting rays and sea turtles and deep-sea diving. My best friends and my family help in keeping a good balance between my work and personal life.