Cast of 'Dilwale' lends support to 'Share the Load' movement

Detergent brand Ariel India recently an nounced its partnership with the Rohit Shetty-directed Dilwale, which stars Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon in the lead. Partnered by Ariel's Best Stain Removal in 1-Wash, the film promises to take audiences on a journey filled with love, laughter and adventure.The brand's campaign encourages asli dilwale to `Share The Load' with your loved ones. Sharat Verma (associate brand director, Fabric Care, P&G India) added, " Ariel is committed to empowering the lives and celebrating the successes of women across the country . One important way of achieving this is to address the inequality in Indian homes when it comes to household chores. That's why we encourage men to share the laundry load at home as with Ariel, anyone can get the best stain removal in 1-wash! We are glad to partner with the film and further spread the `Share The Load' message."

Venky Mysore, CEO of the production house that's presenting the film, said, "We are glad to partner with the brand's `Share The Load' movement and encourage more men across the country to help with the laundry load! Equality within the household is as important as equality outside the home. This message, which is a fresh twist on love, is the perfect partner to Dilwale, a refreshingly new spin on love, laughter and family ties."