Sita Ramam OTT release: Here’s when and where to watch Rashmika Mandanna, Dulquer Salmaan and Mrunal Thakur film

Airtel Xstream Android 4K TV Box offers 550 TV channels and OTT content from the Airtel Xstream app that includes over 10,000 movies & shows aggregated across 7 OTT apps and 5 studios into one seamless experience. The Airtel Xstream bundle offers complimentary access to premier video streaming apps such as Disney+ Hotstar, Amazon Prime Video and ZEE5, which will be accessible through the Airtel Xstream Box.

The telco’s two Android-based connected devices – an Xstream OTT stick and an Xstream 4K hybrid box – make any TV a smart device. Airtel’s entertainment service platform “is a strong counter-offer ahead to Reliance’s JioFiber,” signalling the telecom market is rapidly moving towards quad-play, bundling a mix of mobile, digital TV, fast broadband and landline services,

Rohan Dhamija, a partner at Analysys Mason, had said.

However, he was sceptical about the “actual impact and utility” of Airtel’s hardware because there are already “several hardware options in the market from the likes of Google and Amazon that can transform an ordinary TV into a smart one, coupled with apps in circulation from TataSky and Hotstar that customers can easily download to enjoy a television-like experience on their smartphone screens.”

According to an October 28 report by ET, Bharti Airtel chief executive officer Gopal Vittal said that the telco’s strategy to win quality customers is paying off and it is continuing its investments in networks to increase customer experience. During the quarter, Airtel launched its new Airtel Xstream bundle plans. Under the plans the telco is offering unlimited data over fiber along with its Android 4K TV Box and access to various OTT content. Vittal said that an adjustment in entry prices was due to competitive reasons towards the end of the quarter. “As a result, we saw growing momentum across the quarter while adding close to 130k customers.”