Business coach Karan Hasija's pro tip for all entrepreneurs: Write a book to boost credibility

One of the best forms to market your business is by becoming an author.

Agencies
Karan Hasija
At the ‘Grow Your Business by Becoming an Author’ Seminar, business coach Karan Hasija will give entrepreneurs tips on how to become an author and turn their business around.

As an entrepreneur, how you position yourself determines how seriously you are taken by your customers. In today’s world, people want to work with people who have credibility. So how can one achieve this position, and create a trustworthy relationship with customers?

According to experts, one of the best forms to market your business is by becoming an author. When you have a book under your name, the world looks at you differently. Not only are you considered a credible source, but you get the right kind of visibility with your customers.


A customer may throw out a business card or a brochure, but he will never throw out a book. And whether he reads it or not, he will always remember the author.

Previous Event Image


Authoring a book validates that you have deep knowledge and understanding of one or more aspects of your field. This will position you as a subject expert and differentiate you from your competition. In fact, the book becomes a replacement for a visiting card. Thousands of people dream of writing a book, but for most, the wish never becomes a reality. This is mainly because there are a lot of myths surrounded around becoming an author.
ADVERTISEMENT

The reality is, that there is a science behind it. From selecting the right topic, which can help your business, the title, the content, writing style to marketing of your book, all you need to do is follow a system.

And that’s where Karan Hasija, author of the book Cattle or Catalyst, comes in. As one of India’s leading business and author coaches, he has trained more than 150 corporates, two lakh individuals and professionals, 5,000 business owners across multiple sectors and countries. He has helped several entrepreneurs transform their business by teaching them how to “engineer a book”.

At the ‘Grow Your Business by Becoming an Author’, Hasija shares with business owners the simple truths about becoming an author. He also gives tips on how one can use a book to build a magnetic brand no matter what business one is in and shares a practical step-by-step system to become a writer.

Are You A New Manager? 7 Books That Will Help You Ace It
1/7

Just got promoted to a leadership role? Need some inspiration for your new gig?

Managing a team can be challenging, and more so, if it is your first time. It is not just a team but a bunch of disparate people - with different personas, energies, traits - whom you will have to deal with. And it is only normal for you to feel ecstatic and clueless, both at the same time. What may take you by surprise is that even with years of training and experience, it can become a challenge.

But, fret not because there are plenty of books that may help you become the leader that you've always dreamt to be.

Today on World Book Day, here are 7 must-read managerial books if you want to get to the corner office at the earliest:

Just got promoted to a leadership role? Need some inspiration for your new gig?Managing a team can be challenging, and more so, if it is your first time. It is not just a team but a bunch of disparat..
Read More

Amidst the whole diversity row, when women are trying to find their place in the big, bad, corporate world, Sandberg's book comes handy. She just doesn't talk about the balancing act that every woman has to ace considering she has a home to look after and may also be a mother. She emphasises on how women should be able to negotiate for equal compensation as men, and underlines the importance of workplace flexibility. She also recommends to not lower expectations of what one can achieve. She advocates asking people, both senior and junior to you, for specific advice to solve a problem. She reiterates that women must talk about getting ahead and what it means to seek leadership roles.

Amidst the whole diversity row, when women are trying to find their place in the big, bad, corporate world, Sandberg's book comes handy. She just doesn't talk about the balancing act that every woman..
Read More

An options trader of Lebanese descent, Taleb says that is is essential to seize any opportunity, or anything that looks like an opportunity. He asserts that you must always consider every opportunity as your first and last, and never let it go again. Three lessons that one may imbibe from the book, some people manage to dramatically change the world of those, who are not prepared for them, don't ever try to explain the future by looking at your past, it is a bad indicator and avoid trying to gauge real-world risks like you would in a game of cards, you are likely to make bad decisions.

An options trader of Lebanese descent, Taleb says that is is essential to seize any opportunity, or anything that looks like an opportunity. He asserts that you must always consider every opportunity..
Read More

The billionaire emphasises on eating your own cooking, noting the importance of combining ownership and partnership. He says, "Time is the friend of the wonderful business, the enemy of the mediocre." He is a firm believer of putting all his eggs in one basket, and watching the basket carefully. As a new manager, one must be able to pay equal attention to all their reportees and avoid being biased.

The billionaire emphasises on eating your own cooking, noting the importance of combining ownership and partnership. He says, "Time is the friend of the wonderful business, the enemy of the mediocre...
Read More

Becoming a new manager means that you are in a state of transition that consequently throws up opportunities. Any wrong steps taken during the crucial first three months in a new role can jeopardise or hurt your growth as a manager. This book provides perfect strategies to help you go up the ladder, and a guide to taking charge quickly and effectively.

Becoming a new manager means that you are in a state of transition that consequently throws up opportunities. Any wrong steps taken during the crucial first three months in a new role can jeopardise ..
Read More

Although the book was published in 1937, some of its key teachings still hold true. The book encourages you to speak positively of others. All you need to do is to just think of a few positive things to say about each person you know and make a reference to those positive attributes when you can. Be genuinely interested in people, in what your team has to say. Smile more, it is harder than it sounds but it works wonders. Become a good conversationalist, but for that first become a good listener. Also, a surefire way to win hearts is to begin by complimenting them. These will definitely help you as a manager to be liked by everyone on the team.

Although the book was published in 1937, some of its key teachings still hold true. The book encourages you to speak positively of others. All you need to do is to just think of a few positive things..
Read More

What the book teaches you is to step out of your comfort zone in order to lead your team to greater heights. The author states that the key to become a good leader is to be able to completely immerse yourself in things, new experiences change the way you think and help you become a whole new person. She encourages you to make strategic contributions, expand your network, mingle with more people and thus learn from, a bigger range of stakeholders.

What the book teaches you is to step out of your comfort zone in order to lead your team to greater heights. The author states that the key to become a good leader is to be able to completely immerse..
Read More

ADVERTISEMENT

The seminar is being organised by Success Gyan, as part of the CEO and founder Surendran Jayasekar’s vision to ‘bring the world’s best to India and take India’s best to the world’. These seminars have transformed over a million lives across 11 different cities in India.

Make sure you differentiate yourself from your competition and build a magnetic brand with the Hasija’s ‘Grow Your Business by Becoming an Author’ Seminar.
ADVERTISEMENT

When: May 18
Where: Hotel Sahara Star, Mumbai, from 10 am to 12.30 pm
Event registration is free; this offer is valid only today. For details, call Sunayna in 9814308000 or register in www.successgyan.com/gybmum
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › Magazines › Panache › Business coach Karan Hasija's pro tip for all entrepreneurs: Write a book to boost credibility
Text Size:AAA
Success
This article has been saved

*

+