Burj Khalifa lights up to wish SRK a glowing 57th birthday, honours 'Pathaan' with a special message

The king of romance has ruled hearts with his two-decade-and-still-going-strong stint in cinema. Away from the silver screen, Shah Rukh Khan has also had a golden run on the endorsement pitch. On Bollywood Badshah’s 57th birthday, here is a look at some of SRK’s key brand endorsements.

The King of Romance landed his first endorsement opportunity with Liberty Shoes in 1988. A successful TV debut in Colonel Raj Kapoor’s TV show ‘Fauji’, made SRK a household name.

The ‘My Name is Khan’ actor’s Hyundai’s connection dates back to two decades. In 1998, SRK had signed an agreement with the South Korean automobile major as the brand ambassador for Santro. Later, he would go on to endorse the Hyundai i10 and Verna as well.

In 2014, Shah Rukh Khan made headlines when he signed a deal with Vimal Pan Masala - that was rumoured to be in the Rs 20 cr bracket. Some diehard SRK fans were of course upset with his choice of endorsement.

SRK made a splash on the big screen with Rahul Dholakia’s ‘Raees’ in January 2017. The same year, he inked a deal with the Bengaluru-based educational platform Byju’s that was supposed to be in the range of Rs 3-4 cr annual bracket. The brand, however, went cold on King Khan in October 2021 after the actor’s son Aryan Khan was arrested in a narcotics case. Byju’s is reportedly known to be SRK’s most expensive deal.

Earlier this year, OTT platform Disney+ HotStar roped in Shah Rukh Khan for their brand endorsement campaign ‘Yaha Sab Hai Siwaye Shah Rukh Ke (everything is here except for Shah Rukh)’. In the commercial, the ‘Devdas’ actor is seen having a FOMO moment as all his rivals such as Saif Ali Khan and Ajay Devgn are on the OTT platform except for him.

The A23, an online gaming platform, in August named the 57-year-old actor as its brand ambassador for its new campaign ‘Chao Sath Khele (Let’s play together)’. Some of the most popular games on this platform are carrom, rummy, and ludo.

Inspired by Shah Rukh Khan’s style, fitness, and personality, the men’s grooming brand Denver in August signed up the ‘Zero’ star for its new deodorant and perfume collection. In an attempt to woo the millennial lot, the brand also launched an exclusive collection that had King Khan’s signature.

Away from commercial endorsements, Shah Rukh Khan has also lent his support to several non-profitable government campaigns like Pulse Polio, National Aids Control Organisation and UNICEF among others.