BMW's Mini Cooper launched twice with much fanfare

BMW-owned Mini Cooper launched its three-door and five-door models last week in India. The car models toting a Rs 30 lakh-plus price tag were unveiled at a press conference in Mumbai during the day. The same evening, the company invited its VIP customers for a party at Mehboob Studios in suburban Bandra, where once again the cars were unveiled amidst much fanfare.

The prized clientele drove into the studio premises in their swanky cars, quite naturally not all belonging to the BMW stable.

The jam created a bit of a parking situation. To ease the congestion, twice an announcement was made, summoning the owners of a certain Ford Ecosport that was hindering traffic movement within the parking lot. The irony of the announcement made attendees break into smiles. A rival brand found its thirty seconds of inadvertent promotion at the Cooper event. Ambush marketing, much?promotion