Bizman pulls a real-life 'Up' stunt, lands in trouble

A Canadian man is facing legal trouble after floating through the sky on a lawn chair suspended from over one hundred helium balloons as a publicity stunt. The stunt mimicked the Pixar movie " Up", where the protagonist attaches thousands of balloons onto his house to fly to South America.

Daniel Boria, a 26-year-old Calgary resident, soared through the skies on June 6 to promote his cleaning product company. He intended to travel overland in the Calgary Stampede, an annual rodeo and exhibition being held nearby, Today reports.

The cost of doing business? $20,000 (Rs 1.27 lakh approx.) to hire a plane to follow him with a banner, a $20 (Rs 1,200 approx.) chair, one sprained ankle, and a police charge for "mischief causing danger to life," Boria told CBC news. The chair flight took him high into the sky, flying over several planes taking off and landing.