Bengaluru rent making survival 'very difficult': What's causing house rent prices to increase? Woman exposes the expectation vs reality gap

Bengaluru's rising rental costs have become a growing concern for thousands of professionals, students and migrants who move to the city in search of work. Over the past few years, discussions around soaring rents and increasing security deposits have become common. Recently, a woman from Bengaluru shared her experience online and questioned what she described as unrealistic assumptions some landlords make about tenants' earnings.

The woman, who posted a video on Instagram under the username @Namma_rants, said many property owners appear to believe that anyone relocating to Bengaluru works in the IT sector and earns a high salary. Her comments quickly gained attention on social media, where several users said they had faced similar challenges while looking for affordable housing in the city.

A Landlord's Comment Prompted Her To Speak Out

The woman explained that her frustration stemmed from a recent conversation with a landlord while she was attempting to negotiate rent for a property.


According to her, the owner assumed she worked in the IT industry and therefore earned enough money to comfortably afford the amount being asked. The interaction left her questioning how people from other professions are expected to manage in a city where housing costs continue to rise.

In the caption accompanying her video, she wrote, “In a recent conversation with the owner while I was trying to bargain he bought it up saying you’ll earn in lakhs and come from IT department so why are you asking to reduce the rent? That shook me and I was like I am not from IT and only IT people are kit the ones buying the flats so what about people like us? Where should we find a place? That’s why I want to burst this bubble for the owners here.”

'Not Everyone Works In IT'

In the video, the woman argued that many landlords fail to recognize the diversity of Bengaluru's workforce. While the city is widely known as India's technology hub, it is also home to people employed in healthcare, education, retail, hospitality, media, startups and several other industries.

“Owners in Bangalore really need to understand that everybody… whoever comes here to Bangalore… not everyone works in IT, and not everyone is earning lakhs of rupees. No, this… this is the reality, that whoever comes here, everyone’s work is different, everyone’s payment is different. So, the rent that you are fixing, keep this in mind and consider that not everyone is earning lakhs," she said.

Her remarks highlighted what many tenants see as a gap between landlords' expectations and the financial realities of a large section of residents.

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Rising Rents And Deposits Adding To Financial Pressure

The woman also acknowledged that inflation has affected everyone. However, she said the pace at which rents and security deposits are increasing is making it difficult for many people to stay afloat financially.

“I mean, I understand that inflation has risen, everything has risen, but here, the way the rent keeps increasing, and the way the deposit keeps increasing… it is not easy to survive here. I mean, a lot of people are facing this exact problem, that brother, survival is becoming very difficult here. What will we earn, what will we eat, and what will we save?" she said.

Her comments reflected concerns often raised by renters who say a significant share of their monthly income is now spent on accommodation, leaving little room for savings or unexpected expenses.

The woman also addressed a common reaction that some migrants say they receive when they complain about Bengaluru's rising cost of living.

“Now, again, people here will say, ‘But Didi, who called you here? Go back.’ We have come for work, right? Everyone steps out of the house to earn. That doesn’t mean that, ‘Brother, because the rent is high here, I should go and sit back at home," she added.

She argued that people relocate to cities for employment opportunities and should not be expected to abandon those opportunities simply because housing has become expensive.