At WWDC 2023, all eyes on Apple's mixed-reality headsets as iPhone-maker seeks to strengthen its spot in AI race

Apple enthusiasts around the world are looking forward to the iPhone-maker’s Worldwide Developers Conference (WWDC 2023), where the company is expected to unveil its premium mixed-reality headset which will lock horns with Meta’s own headgear.

While the Cupertino-based tech giant has kept silent on the rumoured ‘Reality Pro’ headset, fans and tech watchers have been hearing a lot about the augmented or virtual reality headgear that will reportedly be a game changer for the online world.

So no wonder, all eyes are on Apple’s annual jambore for app designers and developers where the tech giant also unveils its upcoming software updates and new hardware.


As Apple announces its mixed-reality headset at the WWDC 2023, which is being held at Apple headquarters in California, it will be the one of most significant devices by Steve Jobs-founded tech company that has given us the iPhone and Apple Watch.

Follow this link for complete coverage on WWDC 2023

The much-awaited headset has been a tough concept for Apple to bring to life as it faced manufacturing issues and had to go through multiple changes over the years before taking form.

Rumoured to be priced at $3,000 (approximately Rs 2,47,500), the mixed-reality headset has to be one of Apple's premium and expensive products. The device is speculated to sport a lightweight design with an extraordinary display with high-tech specs.

It's been reported that Apple's upcoming headset function on "passthrough" AR and a display that will be able to run full virtual reality applications. It will focus on gaming, streaming video and conferencing, as well as health and fitness.

While the headset may open new doors for Tim Cook-lead tech giant, it will possibly create more tension between Apple and Mark Zuckerberg-founded Meta over their own space in the virtual reality and artificial intelligence market.

At WWDC, apart from the unveiling of the AR/VR headset, new iOS and other products, Cook is also expected to discuss the company's future roadmap in regards to artificial intelligence, which has been in the spotlight since startup OpenAI released ChatGPT late last year.

Meanwhile, Meta on Thursday ramped up its Quest virtual reality headgear line with new-generation Quest 3, just days before WWDC 2023.

FAQs

1. What Is WWDC 2023?
It's Apple's annual Worldwide Developers Conference where developers and students can attend sessions and meet with Apple engineers.

2. When Is WWDC 2023?
This year, the WWDC 2023 is being held from June 5 to June 9 at Apple Park in California's Cupertino.

3. What Is Expected At This Year's WWDC 2023?
At this year's Apple WWDC 2023, the tech giant is expected to launch its new AR/VR headset, several new Macs and operating system updates for iPhone, iPad, Macs and Apple Watch.