Aston Martin to introduce its Tesla killers soon

Aston Martin is going all in on electric cars and its target will be Tesla's Model S. The British automaker, known for exquisitely designed luxury coupes for the world's well-heeled, will debut an electric version of its Rapide sedan in the next couple of years. CEO Andy Palmer told Automotive News that the company is also planning to introduce an electric crossover coupe based on the DBX concept car that debuted earlier this year.

Aston Martin decided to go electric for two reasons:

1. The company needs electric vehicles to help it meet future government fuel economy standards. Aston's current lineup is comprised exclusively of thirsty V8 and V12-engined cars.

2. Aston believes there's room in the market for an ultra-luxury electric vehicle that operates in a segment above the top-of-the-line Tesla Model S.

The electric Rapide is expected to pack 800 horsepower with all-wheel-drive and a range of 200 miles on a single charge. With 800hp on tap, the electric Aston could put up performance numbers on par with Tesla's 762 horsepower P90D.

The Aston Martin boss said his company won't "do Ludicrous because Ludicrous speed is stupid." Instead of pure straight-line speed, Palmer claims the electric Astons will aim deliver a complete driving experience with track capable speed and handling.