Apple unveils its most advanced headphones to boost holiday sales, AirPods Max, at Rs 59,900
Apple began accepting orders for the AirPods Max on Tuesday, but they won't be in stores until Dec. 15.
By ET Online and Agencies | Updated:
Agencies
SAN RAMON: Apple has one more thing for the holiday shopping season: over-the-ear, wireless headphones that will test how much people are willing to splurge on for high-quality sound.
The headphones, called AirPods Max, will cost $549, far more than similar products from Bose and Sony that offer many of the same features, such as noise cancellation. The lofty price is more double what it costs to buy Apple's in-ear wireless headphones.
This premium headphone costs Rs 59,900 in India, making it more expensive than the iPhone 11. In the US, it cost $549 which translates to around Rs 40,500. The AirPods Max are available to order starting today on Apple website and Apple Authorised Resellers.
Apple began accepting orders for the AirPods Max on Tuesday, but they won't be in stores until Dec. 15. AirPods Max come in five colours-- space gray, silver, sky blue, green & pink.
The announcement of the long-rumored headphones caps a one of Apple's busiest autumns in years, despite a pandemic that has kept most of its engineers at home to help fight the spread of the novel coronavirus. Since September, Apple has rolled out its next generation of smartwatches, four new iPhones and Mac computers that will run on its own internally designed processors instead of chips made by Intel.
Some of the new products have included lower-priced options likely to appeal to consumers struggling to make ends meet during a pandemic-driven recession that many experts may worsen in the U.S. without more financial aid from Congress to hep support the economy until vaccines are widely distributed.
But the AirPods Max are clearly intended for Apple's more affluent customers looking for the best in acoustics. The over-the-ear headphones are aiming to expand upon the popularity of the wireless ear buds that Apple first released four years ago after eliminating the headphone jack from its iPhones. The in-ear AirPods sell for $159 to $249.
(With inputs from AP)
The headphones, called AirPods Max, will cost $549, far more than similar products from Bose and Sony that offer many of the same features, such as noise cancellation. The lofty price is more double what it costs to buy Apple's in-ear wireless headphones.
This premium headphone costs Rs 59,900 in India, making it more expensive than the iPhone 11. In the US, it cost $549 which translates to around Rs 40,500. The AirPods Max are available to order starting today on Apple website and Apple Authorised Resellers.
Apple began accepting orders for the AirPods Max on Tuesday, but they won't be in stores until Dec. 15. AirPods Max come in five colours-- space gray, silver, sky blue, green & pink.
The announcement of the long-rumored headphones caps a one of Apple's busiest autumns in years, despite a pandemic that has kept most of its engineers at home to help fight the spread of the novel coronavirus. Since September, Apple has rolled out its next generation of smartwatches, four new iPhones and Mac computers that will run on its own internally designed processors instead of chips made by Intel.
Some of the new products have included lower-priced options likely to appeal to consumers struggling to make ends meet during a pandemic-driven recession that many experts may worsen in the U.S. without more financial aid from Congress to hep support the economy until vaccines are widely distributed.
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But the AirPods Max are clearly intended for Apple's more affluent customers looking for the best in acoustics. The over-the-ear headphones are aiming to expand upon the popularity of the wireless ear buds that Apple first released four years ago after eliminating the headphone jack from its iPhones. The in-ear AirPods sell for $159 to $249.
(With inputs from AP)
Apple, at its virtual 'Hi, Speed' event, unveiled four new iPhones equipped with technology to support the new 5G wireless networks.
In addition to the new variants of iPhone 12, priced between $700 to $1100, the Cupertino-based tech giant also launched a smaller and cheaper version of its HomePod speaker.
Apple also said it won't be including earbuds or power adaptors with the newest iPhones, since most customers already have these. That will reduce manufacturing and make boxes lighter to ship.
The company's environment policy chief Lisa Jackson said the move was part of Apple's efforts "to cut waste and use less materials."
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