Apple releases new Apple Watch Pride Edition bands to celebrate & support LGBTQ+ community

Apple on Tuesday unveiled two new Pride Edition bands to celebrate the Pride month in June. The new Apple Watch - Pride Edition Sport Loop and Pride Edition Nike Sport Loop - comes with dynamic Pride watch faces in support of the global LGBTQ+ community with equality movement.

The tech giant said that the Pride Edition Sport Loop is designed using a new technique that removed several of the double-layer nylon-woven textile loops on the band to reveal the word "pride" which is written in stylish cursive text inspired by the original 'Hello' greeting on the first Macintosh launched in 1984.

This year's Pride Edition Sport Loop showcases a colour gradient with the word "pride" woven directly into the band.


The Pride Edition Sport Loop and Pride Edition Nike Sport Loop are available for Rs 3,900.

The tech company said that Pride Edition Sport Loop is designed with a colour gradient that incorporates colours from various pride flags, with light blue, pink and white colours representing transgender and gender-nonconforming individuals.

While the black and brown shades represent the Black and Latinx communities

The Loop honors "individuals who are expanding sport for future generations and inspiring others to feel the joy of being authentically themselves," Apple said.

The colourful threads move as the Digital Crown on Apple Watch is rotated, the display is tapped, or the user's wrist is raised. The tech giant is also including new App Clip functionality within the band packaging to deliver a simple way for customers to immediately access the new matching watch face.

Apart from this, Apple will also be launching a new shot on iPhone pride campaign on Instagram that captures the essence of artists and figures within the global LGBTQ+ community.