Apple Launches New Mac Campaign for Students in India - Here's Everything You Need to Know

Apple’s back with its second student-focused Mac campaign in India, titled “Lessons.” This one follows last year’s “Work Is Worth It,” but shifts the focus to learning on your own terms — beyond just textbooks and templates.

Directed by Ayappa, the film leans into the chaos and reality of college life, set against an original track made using typical advice students hear from parents, teachers, and well-meaning adults.

There’s a quick look at Apple’s AI in action too — a student uses the new “Summarise in Writing Tools” to condense pages of notes into one clean bullet point. Another one juggles engineering apps like AutoCAD and Xcode on the new M4 MacBook Air without lag.


The campaign’s set to run across TV, social, and digital platforms during the back-to-school stretch.
If you're curious about Apple Intelligence, the “Hands On” film covers tools like:

Photo cleanup to remove unwanted stuff from your pics
Custom Genmojis
Image Playground for quick visual creation
Writing Tools to tweak or summarise your text
Mail summaries for long threads
Visual lookups through the camera
Built-in ChatGPT access via Siri and writing features

Apple Intelligence works on iPhone 15 Pro and up, iPad and Mac with M1 or newer, and Vision Pro. More devices and languages are expected to be added soon.

Apple is also expected to deliver a massive updates across MacOS and iOS next Monday on June 9th at WWDC 2025. For udpates from the event watch this space.