Apple hints at why we even need a smartwatch

So, where does the Apple Watch fit in? There have been a lot of guesses, but no clear rationale from Apple. However, Kevin Lynch, one of the VPs in charge of the project, when giving a demo, started off with: "Using Apple Watch during the day is about brief interactions.

Many of those are just a few seconds long." He then went on to demonstrate how apps like Instagram, WeChat, and Uber have been adapted to work on the Apple Watch.

For example, when you get a new instant message on WeChat, you can quickly respond from your watch itself. It also works with basic iPhone features like Siri (for checking weather, sports, setting reminders, etc.), iMessage, incoming phone calls, etc.

In short, Apple positioned the the Apple Watch as a mini, watered down iPhone for your wrist. Apple's pitch seems to be that you should buy an Apple Watch so you use your phone less while wearing something that looks good.