Apple CEO Tim Cook goes incognito in New Orleans, remains unnoticed enjoying sandwiches with NFL star | Watch video

Apple CEO Tim Cook might be one of the most recognizable names in tech, but in the lively streets of New Orleans, he managed to fly completely under the radar. Ahead of the highly anticipated Super Bowl matchup, Cook was spotted enjoying a low-key meal at a local eatery—completely unnoticed by the crowd around him. While NFL star Odell Beckham Jr. drew attention from excited fans, the man behind the iPhone quietly indulged in one of Louisiana’s most beloved sandwiches, proving that even billionaires can slip into the background when out of their element.

A Billionaire Blends In at a New Orleans Staple

A now-viral video captured the unexpected sight of Cook standing in line at Domilise’s Po-boys & Bar, a legendary New Orleans sandwich shop known for serving up some of the best po’boys in town. Dressed in understated, casual attire, the Apple boss ordered his food alongside Beckham Jr. and Apple’s services chief, Eddy Cue. While the NFL star drew plenty of attention, Cook and Cue remained virtually anonymous among the restaurant's young workers and patrons.

The restaurant’s official Instagram page later shared a rare snapshot of Cook, captioning it with the playful question: “Would you have recognized Tim Cook?” Judging by the lack of commotion during his visit, the answer for most was a resounding no.

Mixing Business with Southern Hospitality

Cook’s trip to New Orleans wasn’t all about food. While in town, he took the opportunity to visit Apple employees at the Lakeside Shopping Center, accompanied by Apple’s retail chief, Deirdre O’Brien. The unexpected visit delighted both employees and customers alike. O’Brien later shared a moment from their meet-and-greet on Instagram, writing, “Loved visiting Apple Lakeside Shopping Center in New Orleans with Tim and spending time with the amazing team! Your energy, enthusiasm, and dedication to our customers every day are truly appreciated.”

In true New Orleans fashion, Cook also found himself soaking in the city’s legendary nightlife. A video surfaced of the Apple CEO hanging out with DJ Khaled while he performed on a balcony overlooking Bourbon Street, taking in the electric atmosphere of a classic street-side rave.

A Weekend to Remember, Capped Off by the Super Bowl

Cook’s weekend in New Orleans had it all—local flavors, surprise store visits, and music-fueled festivities. But it all led up to the main event: Super Bowl LIX. Wrapping up his visit with a final nod to the city, Cook congratulated the Philadelphia Eagles on their victory with an Instagram post that read, “Spent an amazing weekend in New Orleans with students, team members, athletes, and some of the most impactful artists making music today. And it was all capped by a fantastic game and halftime show! Congratulations to the Philadelphia Eagles!”

For a man who’s revolutionized modern technology, it’s not often that Tim Cook gets to enjoy an evening as just another face in the crowd. But in New Orleans, surrounded by the buzz of the Super Bowl and the aroma of freshly made po’boys, he got just that—at least for a little while.