Anushka Sharma refuses to endorse fairness products

MUMBAI: At a time when some well-known names in Bollywood have no qualms about endorsing fairness creams, actress Anushka Sharma says she would never promote such products.

"I would not endorse products that propagate racist and sexiest (beliefs)....and propagate social taboo. I don't want to endorse products that propagate fair skin and all. I will not propagate anything that says this is right or wrong," Anushka told reporters at an event here this evening.

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Leading shampoo brand Pantene has appointed Anushka as their brand ambassador and the 27-year-old actress is happy and proud to be associated with the hair care product owned by FMCG major Procter & Gamble.

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"We have to look good...our hair does get damaged due to straightening...tonging. We have to do something that helps our hair look good and healthy," she said, dwelling on benefits of using shampoo.

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"While I was shooting for "NH 10" my hair had to look dirty in the film. To improve the texture...quality of hair I had to use a lot of conditioner," the "Band Baaja Baaraat" star said.