Anupam Mittal nails the 15-second saree look on Shark Tank India Season 4; netizens call him 'Tony Stark in a saree'

Anupam Mittal, CEO of People Group and Shaadi.com, is once again making waves, but this time, it's not just for his entrepreneurial prowess. During a recent episode of Shark Tank India Season 4, Mittal became the center of attention when he tried on a saree designed to be worn in just 15 seconds. The unique product, pitched by a female entrepreneur, promises to revolutionize the traditional Indian attire by adding a contemporary twist — a built-in pocket and an ultra-quick drape.

The '15-Second Saree' Takes the Spotlight

The episode, which aired as Episode 16, teases viewers with a post on Instagram that reads, "A saree that's ready in 15 seconds, a device for healthier knees, and skincare just for kids – innovation at its best!"

The product, aptly named the "15-second saree," is designed to cater to modern living, blending tradition with convenience. The highlight of the teaser shows Mittal attempting to drape the saree within the designated 15-second time frame, which sparked a flurry of reactions online.

Social Media Reacts: Mixed Reactions

The social media buzz surrounding this episode has been nothing short of electric. One user joked, “Tony Stark in a saree,” while another said, “Crazy episode, Anupam!” A more enthusiastic viewer shared, "I have ordered and used @aseembyaseemshakti. Quite like it!" Some users were particularly thrilled about the addition of pockets, a feature that many described as a "game-changer." "I really love how women react joyfully seeing pockets in their dresses. And that too saree," one commenter noted.

Despite the widespread excitement, not all feedback was positive. Some viewers argued that the innovation, while clever, was not entirely groundbreaking. Critics pointed out that similar sarees with pockets are available from local tailors or small businesses at a much lower cost. “It’s nothing new; this can be done by any tailor,” said one unimpressed user.

Shark Tank panellist Vineeta Singh also raised concerns about the saree's value, questioning whether the product’s price justified the convenience it offered. "The consumer value of this product would not be equal to four times that of a regular saree," she remarked.

Anupam Mittal’s Fiery Moment with Vijay Nihalchandani

While the 15-second saree took center stage, the episode had its fair share of other memorable moments. Anupam Mittal's sharp, no-nonsense remarks directed at social media influencer Vijay Nihalchandani, who pitched his startup Make My Payment, also grabbed attention. Mittal’s dismissal of the business idea — suggesting that the influencer should instead "run a street cart" — added a fiery edge to the episode.

The mixed reactions to the 15-second saree reflect the complex nature of innovation in traditional products. While some appreciate the fusion of convenience and culture, others feel that the product is not as revolutionary as it is portrayed. Regardless, the saree's viral moment has undoubtedly left a lasting impression, with audiences eager to see what other innovations Shark Tank India will introduce in future episodes.