Aneesa Dhody is the next big thing to watch out for in the world of luxury event planners

Businessman and restaurateur Raja Dhody’s daughter Aneesa has successfully executed events for several luxury brands. Giving us a peek into the life of an event organiser, Dhody recalls the times she worked with brands like Gucci, Hermes and Sotheby’s. Her golden rule is to expect the unexpected and prepare for it nevertheless. “Lesson: As much as you plan, the results can sometimes be unpredictable,” says Dhody with a laugh.

Recalling her experience at the launch of a luxury store in Mumbai, she said the team, expecting around 800 guests, barricaded the road in front of the store. “Unfortunately, we had people climbi n g on top of the tempos p a r k e d in the area and trees to get a sneak peak at the VIP guests at the event,” she said. And not to forget the time when she had to arrange for an additional six tables at the last minute for a sit down dinner for an auction with Sotheby’s. Looks like the luxe industry is preparing Dhody well for the road ahead.