Anand Mahindra responds to ‘your cars can't compete with Japanese or Americans’ criticism amid XUV 3XO launch

Anand Mahindra, the chairman of Mahindra & Mahindra Limited, recently took to social media to address criticism regarding the competitiveness of Mahindra cars in global markets. The dialogue began when a user expressed skepticism about Mahindra's ability to compete with Japanese and American automotive giants. Mahindra's response, filled with confidence and determination, has garnered significant attention online.

Anand Mahindra's Response To Criticism

The exchange started with Anand Mahindra's announcement of the new Mahindra XUV 3XO. In response to a user's comment that Mahindra cars "can't compete with Japanese or Americans in their land," Mahindra acknowledged the skepticism but also emphasized the company's resilience and determination to thrive in a competitive landscape.

Mahindra stated, "Thank you for your skepticism. It only fuels the fire in our bellies." He recounted past experiences where similar doubts were raised, highlighting how Mahindra has not just survived but thrived despite challenges. This included references to global consultants advising them to exit the industry in 1991 and facing competition from major players like Toyota in the UV space.


The chairman's response reflects a spirit of perseverance and confidence in Mahindra's capabilities. He noted, "Every day is a fight for survival. And we relish it. We hope to be around for the next 100 years, still fighting—every single day—for your approval."

Key Features of Mahindra XUV 3XO

The conversation comes amid the launch of Mahindra's latest offering, the Mahindra XUV 3XO, a compact SUV launched amidst competitive pressures. Priced starting at ₹7.49 lakh, the XUV 3XO represents a significant update with a revamped design, enhanced features, and an updated automatic gearbox.

The XUV 3XO, available in five trims and 18 variants, features a new gloss black grille, LED headlights, connected LED tail lamps, and bold badging. This model aims to appeal to the Indian market with its modern design and technological advancements.

The response from social media users was mixed but generally supportive of Mahindra's approach. One user praised Mahindra for his statesmanship and highlighted Mahindra's efforts towards indigenization and competitive pricing. Another user expressed admiration for Mahindra's cars, stating that they surpass foreign brands in design and aesthetics.