Anand Mahindra pitches for global eco-tourism as new study shows world's first ever beach was in India

After a study recently said that the world's first ever beach could have been in Singhbhum area in Jharkhand, Anand Mahindra saw it as a global tourism opportunity.

The new findings suggest that the continents emerged from the oceans about 700 million years earlier than previously thought.

The Mahindra and Mahindra boss took to his official Twitter account with over 8.5 million followers to express his excitement on the report. "Who would not put the ‘world’s first ever beach’ on their travel bucket list?" the businessman wrote in a tweet that has over 1K likes.


According to the study, the researchers travelled to the Singhbhum Craton in Jharkhand where "pockets" of ancient sedimentary rocks had previously been found. "They used continental fragments from India, Australia, and South Africa to date some of the planet's oldest rocks, which are thought to have developed from the world's first beaches," the report in weather.com said.

The business tycoon further said that we must practice sensitivity and consciousness while using this opportunity to attract tourists from the world and not trample with the right of tribal societies. Tagging the Jharkhand Chief Minister Hemant Soren, Mahindra further said as he pitched for eco-tourism.

"I see an opportunity here to develop a magnet for global tourists. Who would not put the ‘world’s first ever beach’ on their travel bucket list? However the rights of tribal societies should not be trampled on & eco-tourism should be the goal," Mahindra wrote.


During their research, the team subsequently deduced that the Singhbhum region was above sea level almost 3.1 billion years ago. The researchers also suggested that the Singhbhum Craton initially rose above the seas around 3.3 billion to 3.2 billion years ago, making the region one of the oldest beaches on the planet.