Anand Mahindra hosts Cheeku, the viral Noida boy wanting to buy Thar for Rs 700, at Chakan manufacturing plant: Check video

Remember Cheeku Yadav? The adorable young boy from Noida, who more than a month ago, had gone viral for expressing his desire on social media to buy a Mahindra Thar for a mere Rs 700. Well, seems like that wish couldn't be fulfilled but Cheeku got the opportunity to visit the automobile manfucturer's plant in Chakan, Maharashtra.

Cheeku Becomes Mahindra's Best Brand Ambassador

On Thursday, Mahindra shared a video and wrote on X, revealing that Cheeku got the chance to visit their Chakan manufacturing plant.

Mahindra expressed gratitude to Asha Kharga and the Mahindra Auto team for hosting Cheeku, now fondly acknowledged as one of Mahindra's best brand ambassadors. The visit not only brought smiles and joy but also served as an inspiration to many who have been captivated by Cheeku's innocence and love for Mahindra cars.


The tweet read, "CHEEKU goes to CHAKAN. From a viral video to a real-life adventure…Cheeku, the young Thar enthusiast, visited our Chakan plant, bringing smiles and inspiration with him. Thank you @ashakharga1 and Team @mahindraauto for hosting one of our best brand ambassadors! (And I’m hoping it also prevents him now from asking his Dad to buy him a Thar for only ₹700!)"

How Did Cheeku Go Viral?

Back in December, a video caught the attention of none other than Mahindra Group Chairman, Anand Mahindra.

In the video, Cheeku innocently believes that the Mahindra cars Thar and XUV 700 are the same and can be purchased for the remarkably low price of Rs 700. The father makes an effort to clarify how the two models vary, but Cheeku seemed unwavered.

Amused by the adorable exchange, Mahindra took to X to share the video, accompanied by a caption, “My friend Sooni Taraporevala sent me this saying 'I love Cheeku!' So I watched some of his posts on Insta (@cheekuthenoidakid) and now I love him too. My only problem is that if we validated his claim and sold the Thar for 700 bucks, we’d be bankrupt pretty soon.”


The journey from the viral video to a visit to the manufacturing facility is not only a delightful development for Cheeku but also a testament to the power of social media in bringing heartwarming stories to life. The internet, having fallen in love with Cheeku's innocent mix-up of Thar and XUV 700, eagerly followed his adventure from dreamer to Mahindra's Chakan plant visitor.