Amul celebrates ‘Naatu Naatu’s Oscar win with adorable doodle

‘Naatu Naatu’ charted history at the 95th Academy Awards by bagging an Oscar in the category of Best Original Song. Indians worldwide are celebrating this achievement.

Amul also celebrated this milestone by dedicating a doodle to the song. The dairy giant dropped the colourful doodle on their Instagram and Twitter handles. The picture shows the iconic Amul girl shaking a leg with the animated versions of the film’s stars, Ram Charan and Jr NTR. The doodle bears the captions, “Can’t say Naa tu an OscaRRR” and “Amul, have with Nacho Nacho!”
The post has gone viral on Instagram and amassed over 110K likes, including one from Bollywood diva Alia Bhatt, who also starred in the global blockbuster. On Twitter, it gained over 1.6 million views and over 16K likes. Several Twitter users flooded the comment section to gush over the adorable animation. “Amul has a tongue-in-cheek take on everything. A grand tradition,” wrote one user. Another person commented, “the Amul marketing is on another level! Btw, cute and brilliant!”


Earlier, the dairy brand also dedicated a doodle to the team of ‘The Elephant Whisperers’ the film that won an Oscar for best documentary short.

About Naatu Naatu:
Composed by the Telugu maestro MM Keeravani, the song quickly became a viral hit upon release. Within a day of its release, it became the most popular Telugu song on YouTube, with over 17 million views. The song gradually became a global juggernaut, topping charts in multiple countries. It also became a darling of the award circuit and bagged many prestigious awards such as the Golden Globe and the Critic’s Choice Award for Best Original Song before winning an Oscar.

The upbeat track is accompanied by an energetic dance performance by Ram Charan and Jr. NTR. It was filmed at the glorious Mariinsky Palace in Kyiv, Ukraine, a few months before the Russian invasion. The palace is also known as the presidential residence.