Amazon's DVD suggestion confuses Paytm boss; netizens say these NFTs could be worth billions
The e-tailer recommended adding "a top-selling DVD" to Vijay Shekhar Sharma's order.

The suggestion read, "Add a top-selling DVD to your order".
The founder and CEO of Paytm was confused to see the recommendation. Sharing with his 478.4K followers on Twitter, the 43-year-old entrepreneur confirmed that he had never purchased or browsed through any such items in years.
Compact discs (CDs), Digital versatile disc (DVDs) and Blu-ray discs that were released in the mid-1990s are slowly getting replaced by streaming platforms.
Why is Amazon showing me DVDs?I never bought or browsed one in the last so many years. https://t.co/JlwZM69lXT
— Vijay Shekhar Sharma (@vijayshekhar) 1631040424000The Twitterati soon came to the tech businessman's rescue. While some found humour in the issues, others were trying to figure out what must have prompted Amazon's suggestion.
@vijayshekhar Happens with folks who stay awake till wee hours.. !
— Abhisheka (@itsabhisheka) 1631045216000@vijayshekhar Maybe from the WiFi IP u using ! Our unmarried Frnds see Diapers ads when they visit home !
— Annu Grover (@groverannu) 1631067284000@vijayshekhar May be the AI is picking this from your college days habits . I hope they don't further pick up your choice of DVDs though.
— Sanjeev Kumar (@sanjeevkumar_VG) 1631079586000@vijayshekhar Make sure, you neither said the word "DVD" on call or in home (near any Alexa enabled devices) nor ty… https://t.co/Fi8Y6pjxn7
— Sumeet Mahendra (@sumt7) 1631040792000@vijayshekhar These are NFTs. Worth billions.
— Sandeep Parekh (@SandeepParekh) 1631072857000Many of them shared the strange recommendations they have been getting on Amazon.
@vijayshekhar Hahahaha I just bought my kittens a potty training kit which included a DVD training for me. Amazon p… https://t.co/N2XDAKa5nL
— sidharth_v (@sidharth_v) 1631063200000@vijayshekhar This may be due to some product discovery algorithm. Which may have randomly selected these products… https://t.co/3VP4Gh5QCm
— Rajendra (@rajendra_tiwari) 1631067588000@vijayshekhar Amazon's recommendation algorithms are developed by their inventory teams. Why else would you get rec… https://t.co/rE3Q8o3Ztq
— Subrahmanyam KVJ (@SuB8u) 1631071606000The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.