Amazon to take on rivals by launching its own fashion label

Leveraging the power of technology, the popular US e-tailer giant Amazon is planning to create its niche in the ever-growing lifestyle segment in the country. With this, India will become the first country where Amazon will have its own private fashion labels in order providing unique clothing experiences to its customers, states The Economic Times report.

The ET report further revealed, one of them stated that to execute its plans, Amazon India is currently forming a team for its private brands. And in order to steer its ship in the fashion arena, it's planning to hire experienced people onboard. Therefore, the US-based firm has also interviewed people from other known fashion e-tailers like Myntra and Jabong, the leading news daily said.

Amazon has already recruited some people in the new team for its private brands. And now it's in search of a highly experience person who is capable of heading the business.

However, an Amazon spokesperson told ET, "As a policy, we don't comment on what we may or may not do in the future."

In bid to compete with online fashion giants like Myntra and Jabong, it will be a challenge for Amazon India to progress faster in the ever-growing fashion industry.

Amazon India is also the official title sponsor of the 25th edition of the India Fashion Week (IFW). This association will help Amazon.in to indicate the growing importance of online fashion purchasing. The first edition of the Amazon India Fashion Week (AIFW) will be held from March 25-March 29 at Pragati Maidan, New Delhi.