Alia Bhatt's modern spin to wedding rituals in Mohey ad falls flat for some; netizens upset about 'anti-Hindu' propaganda
However, some fans also welcomed the concept of #KanyaMaan.
On Saturday, the Manyavar brand released a new commercial that promoted a redefined Hindu wedding rituals - from 'Kanyadaan' to ‘Kanyamaan’.
'Kanyadaan' is a Sanskrit word which means giving away the daughter to the family she weds into. 'Kanyamaan', in the ad, highlighted the idea of respecting brides.
In the commercial, Bhatt is seen questioning the conventional beliefs where the family is required to ‘given away’ their daughter at a wedding.
Soon after the ad was released, netizens started questioning the modern spin to rituals.
Some lauded Manyavar's progressive thinking, others called #Kanyamaan the new way of live.
@OpIndia_com We dont need to keep defending everything related to hinduism. A woman is not a lifeless object to be… https://t.co/rRL32uzbDC
— Sairandhri (@Yagyaseni78) 1632105782000Indian women aced every field of life from technology, medicine, sports to politics ..Thousands stories can showc… https://t.co/1Pr7FUjyjK
— The Brain Doctor (@DNeurosx) 1632023248000Brilliantly written! �������������������������������� Good Question! #mohey #manyavarmohey Very #relevant #KanyaMaan karo...… https://t.co/d3erpTOkFN
— Tushna (@IAMTushna) 1631895841000@appealing_soul It's either KanyaMaan or nothing ��❤
— ❥Mohabbatein (@Ishqbulava_) 1631940279000#KanyaMaan is absolute luv ❤️
— Prags (@appealing_soul) 1631940639000Some fans were confused what "social evil" the fashion brand was trying to address, while others slammed the bridal wear's "anti-Hindu" propaganda.
I'm not sure what Social Evil is @Manyavar_ trying to address in the add ? Are we going to replace the word Kanyada… https://t.co/KVsNwos5L2
— �� LuciferMorningStar (@SathayePP) 1632064404000Indian women aced every field of life from technology, medicine, sports to politics ..Thousands stories can showc… https://t.co/1Pr7FUjyjK
— The Brain Doctor (@DNeurosx) 1632023248000Manyavar is continuously offending hindu feelings by there toxic propoganda.. Fyi its daan of surname not of girl.… https://t.co/ykG5qssawz
— Manish (@manishk93843663) 1632061945000Some memes and sarcastic jokes also made it to Twitter.
Savarna women embracing #Kanyamaan ad by #manyavar as against the idea of kanyadaan but still having marriages with… https://t.co/6VBI2zLlJ8
— Preeti �� (@criticpedagogue) 1632053132000If You Know You Know !#AliaBhatt #RanbirKapoor #KanyaMaan https://t.co/ZrF9iXXm7v
— Neel Bheda (@RKs_Naif) 1631901303000What are your views on Bhatt's new ad?
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Sales slump for Manyavar & Mohey's parent Vedant Fashions
