AI saves time or increases job pressure? Employee working 15 hours daily says automation has 'ruined' his life
Artificial intelligence promised efficiency but delivered longer work hours for a marketing manager. His company's AI adoption led to a fivefold increase in workload. Unrealistic expectations and the need for extensive human editing of AI content ...

While it is true that AI can make certain tasks swifter, using its easy accessibility and speed as an excuse to get things done at an impractical pace or have impossible expectations can never be an option. Something similar happened to a marketing manager when AI adoption at his company backfired. The employee has now shared the story on Reddit.
AI promised relief, but delivered longer hours
The professional, in his write-up, explained that when AI tools were first introduced, the authorities at his agency positioned them as productivity enhancers, encouraging everyone to embrace them as a support system rather than a substitute. AI was meant to act as a tool to automate repetitive tasks, reduce non-creative workload, and give time to the employees for more strategic thinking. But the reality unfolded very differently.As per the marketing lead, AI adoption led to a dramatic spike in expectations. Workload increased fivefold and he had to devote 12-15 hours daily. Concerns about bandwidth were brushed off with a tone-deaf explanation that the work should be ‘manageable’ because of AI. Even his request to hire new employees to handle the rising responsibilities was dismissed with the same reasoning.
Manager says AI pressure pushed him to quit
The Redditor argued that higher authorities at his company underestimated the human effort required to make AI-generated content usable, describing the process as something that demands continuous prompt revisions, editing, and heavy rewriting. He added that published communication felt bland, minus any personality or creativity, a byproduct of over-reliance on automated tools. The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.