After Sachin Tendulkar tweeted his displeasure, British Airways says it has taken action

It isn't easy carrying baggage that comes with negative publicity. But it appears now that British Airways has unloaded some of the bad rep it earned after locating and dispatching Sachin Tendulkar's luggage to his home.

The airline which had largely kept mum after being weighed down by a barrage of angry tweets from Tendulkar's fans for asking the legend's "full name (along with baggage ref. and address)," finally broke its silence on why it did so.

A BA spokesperson said, "To allow for the social teams to quickly resolve an issue, they require the details of the person flying which aren't always the same as the person tweeting."

It appears that the British carrier was verifying whether Tendulkar was using his social media handle to air someone else's grievances.

The cricketer tweeted about the airline's "BAdservice" and "don't care attitude," when he was in the US for the Cricket All Stars series. His luggage had been wrongly tagged.

Angry Disappointed and Frustrated.. #BAdserviceBA Family member's Waitlisted ticket not confirmed despite seats being available (1/2)

— sachin tendulkar (@sachin_rt) November 13, 2015

And luggage being tagged by @British_Airways to wrong destination and don't care attitude! #NeveronBA (2/2)

— sachin tendulkar (@sachin_rt) November 13, 2015

Matters were rectified and the spokesperson reveals, "The customer has all their bags," adding that the airline is "very sorry for the inconvenience that has been caused to our customer's recent travel plans. We are directly in contact with our customer to resolve the issue".

In all responses, BA referred to Tendulkar as the "customer". Perhaps it's protocol, but a cheeky observer might say that the airline is playing it with a straight bat.


Also Read: Sachin Tendulkar slams British Airways on Twitter for misplacing luggage, airline apologises