Kerovit from the house of Kajaria signs Ranveer Singh as ambassador, actor features in new 'Freedom' ad

Kerovit, from the house of Kajaria, has signed actor Ranveer Singh as their brand ambassador. Anushka Sharma is already a brand ambassador for the company and with Singh signing the deal now, the brand is set to scale new heights.

“Ranveer Singh has always represented ‘freedom’. He also stands for craziness, style, originality, and much more. This makes us a perfect match, because Kerovit’s brand personality is young, bold and lively. It’s versatile. It stands for an ‘every man’ personality, which is very relatable, friendly and approachable for consumers. The same can also be said for Ranveer Singh, who perfectly personifies the brand,” said Rishi Kajaria, MD, Kajaria Bathware Pvt Ltd, and JMD of Kajaria Ceramics Limited.

Kerovit’s new television commercial featuring Singh and Sharma is called Freedom 3.0 and it builds on the brand’s slogan ‘Kerovit is Freedom’.


It emphasises the fact that the bathroom can be a place where every person is free to express their inner emotions. In association with their luxury sanitaryware and bath solutions, the TV commercial depicts aspiration, emotion, achievement, artistic expression and youthfulness.

The commercial also showcases the bathroom as a haven for everyone, by showing two people who use the space to express themselves, unwind and eventually achieve success. The company is attempting to reach out to the nation’s youth, who are most associated with emotions such as freedom.