Abhijit Avasthi National Creative Director, Ogilvy India

The much awarded adman, Abhijit Avasthi finds creativity in everything and everybody around. “We just have to keep our eyes open,” he says.

Abhijit Avasthi National Creative Director, Ogilvy India
Abhijit Avasthi, finds inspiration in chaos. His office space is tidied up only twice a year — once before his trip to the advertising festival in Cannes and once before the New Year. The much awarded adman finds creativity in everything and everybody around. “We just have to keep our eyes open,” he says.

One-Stop Cabinet

This is my cabinet with lots of books and show reels. I keep all my old diaries. It gives me a strange pleasure when i turn the pages and see what I was doing on a particular date a few years ago, the clients I had then, the kind of meetings I did.

Divine Mantra

This is my fairly messy desk with a lot of Ganeshjis because I think this is what keeps us going. When I was given the national role in Ogilvy, I placed the first of my new visiting cards under one of them.

Art of Inspiration
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This is something The Economic Times came up with – things we have learnt from Piyush (Pandey) about running a company. I read this time and again. It is like a refresher course on where I am going wrong and what I should be doing.

Why My Guitar Gently Weeps

I used to play the guitar, but most people don’t believe it.

Pin Interest
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This soft board has a lot of random things. This ad on the board is one of my favourite pieces. It is basically an ad by a sadhu baba, which is titled Jivan ek cricket hai (Life is a game of cricket). The day I can write stuff like this, I will retire.
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