A stitch in time eases Anita Dongre’s house

Designer Sanjay Garg, who is celebrating the 10th anniversary of his brand Raw Mango this year, has been instrumental in the revival of a number of Indian textiles such as chanderi, brocade, mashru, chikankari. Talking about the growing love for handloom, Garg said in an interview to IANS, "I am glad to see more people being involved in preserving our heritage, however, I hope that this is not just a 'trend' or short-lived and instead creates a momentum that continues to support handloom."

In just a decade, Raw Mango has become the go-to brand for many Bollywood celebrities.

Sabyasachi has long been a Bollywood favourite, and every bride's dream designer. The Kolkata-born design guru has always been a promoter of handicrafts. After designing actress Anushka Sharma's red Benarasi saree for her wedding reception, he said, "Bollywood can play a major role in spreading awareness about Indian textiles and handlooms. And I must say the occasion couldn’t be better. I know copies of this saree will flood the entire country in the next few months to come, which also means that a million weaver’s children will be back at school."

Right in pic: The designer's Kalamkari sarees in khadi from Andhra Pradesh are made over a time period of 31 days each. Women from the villages of Barasat create hand-made tassels to fringe the pallu.

Designers Abraham and Thakore have been pioneering handlooms way before it became fashionable to be associated with them. For the designers, the handloom yarn runs strong. Not just the brand, but the two men behind it, too, started their personal careers working with weavers, long before A&T came into being. While Thakore's diploma project was about Ikat, David Abraham did his on Khadi.

And now, they couldn't be happier to be a part of the handloom resurrection.

Also Read: Handloom sarees are no longer just the grandmother's attire: Designer Rakesh Thakore