5 cups of coffee before 10 am, 8 cups daily: At 50, Nestlé CEO reveals his unusual coffee habit. ‘I just like the flavour’

For some people, coffee is life. The freshly brewed beverage with its rich aroma kickstarts our senses, making us ready for the day. While some love espresso, others prefer it with milk. While health experts have often weighed in on the benefits of coffee, there has always been a debate on how many cups one should have. Interestingly, for Nestle CEO Philipp Navratil, his usual coffee drinking habit features 8 cups every day. Yes, you read that right. The 50-year-old chief has made the revelation himself.

Nestle CEO’s unique coffee drinking habit

Philipp Navratil, in an interview with Business Insider, revealed that he drinks 5 cups of coffee before 10 a.m., with ‘at least’ 8 cups daily. His preference? Cold-brewed black coffee without sugar. Navratil added that he considers coffee to be a ‘healthy beverage’, adding that he recently started dabbling in decaf.

Philipp Navratil, however, emphasises that he doesn’t really start his day with coffee. The CEO likes to hydrate first and hence drinks water the first thing after getting up before grabbing his favourite brew. An ardent coffee enthusiast, Navratil admits to ‘looking forward to that’ cup every day.

Nestle CEO’s morning routine

Philipp Navratil continued that he consumed his final cup of coffee right after dinner. The drink is typically an espresso and a decaf. Despite his unusual amount of coffee consumption, Philipp Navratil doesn't have sleep problems.

The CEO tries to get at least 8 hours of sleep. Additionally, Philipp Navratil also told the outlet that he wakes up at 6:30 am as he is super-productive in the early morning till a few hours before lunch. For him, coffee is more of a ‘psychological thing’. He is especially fond of the strong flavours.

All about Philipp Navratil

Philipp Navratil, who holds a Master of Business Administration from the University of St. Gallen, Switzerland, started working at Nestlé as an international auditor in 2001. 8 years later, he was appointed Country Manager for Nestlé Honduras.

In 2020, he was appointed Senior Vice President and Head of Nestlé’s Coffee Strategic Business Unit. His responsibilities involved shaping the global strategy and driving innovation for the Nescafé and Starbucks coffee brands. In 2024, Philipp Navratil became the CEO of Nespresso S.A., and joined the Nestlé Executive Board a year later, on January 1, 2025.