Amazon is keeping a eye on coffee to make its employee make productive

Amazon is intensifying efforts to ensure employees return to the office by implementing stricter attendance measures. According to a report by Business Insider, several departments, including retail and cloud computing, must now spend a minimum of two hours per visit in the office, with some teams required to stay for at least six hours.

Monitoring Office Hours

"Amazon is now monitoring the hours corporate employees spend in the office. This move is intended to crack down on people who are trying to skirt the company's return-to-office policy," said the report.

What is "Coffee Badging"?

The new rule aims to stop "coffee badging," where employees briefly stop by the office to meet the return-to-office (RTO) mandate. The company seeks to end this practice and ensure compliance with its policy introduced last year, which requires most corporate staff to be in the office three days a week.

Employee Pushback and Amazon's Response

This latest measure is part of Amazon's ongoing efforts to bring employees back to the workplace. The company has faced significant backlash, including a petition signed by over 30,000 employees opposing the policy. In response, Amazon has taken a firm stance, implementing measures like mandatory relocation for some employees and denying promotions to non-compliant staff. CEO Andy Jassy has publicly warned employees to leave the company if they cannot adhere to the return-to-office mandate.

Amazon's Communication to Employees

In an email to Business Insider, Margaret Callahan, an Amazon spokesperson, said the company has started to "speak directly" to employees who haven't spent enough time in the office.