HR will focus on retaining valued employees in 2011: experts

MUMBAI: Retention of high potential employees will remain as the main focus of the corporates this year, Human Resourse professionals said today.

"There will be a strong focus on the overall value proposition to support retention of high potential employees by organisations," Hindustan Coca Cola Beverages Vice President (HR) P V Ramana Murthy said at the two-day National Summit 2011 on Emerging Trends in Compensation and Rewards.

Companies are using benefits as a tool to keep employees informed, motivated and focused, he said.

He also said there is a need to discover the link between strategic management and talent management.

Strengthening and examining compensation fundamental, questions of equity, pay for performance and communication are taking centre stage, Mercer Consulting Managing Director Nishchae Suri said.

He said there is a shortage of qualified people particularly in leadership role. Therefore, this year the main focus for companies will be to find people for leadership positions and to rebuild employee confidence in the organisation's Human Resource department.