Demand up for media & entertainment professionals

By Apeksha Kaushik, TimesJobs.com

Demand for media & entertainment professionals is rising.

TimesJobs.com recruitment index RecruiteX reported a 5 per cent increase in demand for these professionals in April 2015.

The demand is highest for media professionals with over 20 years of experience. This category clocked a 36 per cent share of total jobs for media and entertainment professionals. Nearly 22 per cent of the job share is for professionals with 10-20 years experience, shows TimesJobs.com data.

Since January 2015, the demand for this profile has increased by nearly 3 per cent, dipping only in March. This is when the overall industry average stands at 1 per cent.

IT/telecom and sales/business development were the other key profiles that reported a higher increase in talent demand (2%) compared to the industry average between January-April 2015.

Over 60 per cent demand for media & entertainment professionals comes from metros, with Mumbai claiming highest (31%) share of jobs during April 2015, according to TimesJobs.com data.

Delhi NCR has the second highest (20%) share of jobs for media professionals. Among tier I & II locations, Hyderabad, Pune and Ahmedabad has the highest share of jobs for media professionals.

While experienced professionals topped the demand preference in Mumbai and Bangalore, in Delhi NCR, entry and middle-level professionals are in demand.

Hyderabad, Pune and Ahmedabad are also seeking experienced media professionals, finds TimesJobs.com data.

For media professionals, the media and entertainment sector was the largest employment generator followed by PR/advertising/event management.

According to TimesJobs.com data, media & entertainment sector claimed the maximum (24 per cent) share of jobs for media professionals during April 2015.

PR/advertising/ event management sector clocked 13 per cent share of the total jobs for media professionals during the same month.