Contract hiring for gig workers jumps before festive season: Report

Demand for gig workers has jumped just ahead of the festive season. The demand for contract workers surged 66 per cent in June in comparison to May mainly due to increased hiring by e-commerce companies, according to Taskmo, a Quess Corp-backed on-demand Gig Tech platform.

As per the report, five lakh gig jobs were offered in June in comparison to 3 lakh gig work in May this year as fintech and e-commerce companies started early preparations for the upcoming festive season.

Job profiles like delivery executives increased by 12 per cent, followed by a 10 per cent growth for the tele-callers role in June.


In addition, the report observed a positive month-on-month hiring trend for the gig job roles such as business development executives (9 per cent), digital and brand promoters (6 per cent), field sales executives and micro influencers (4 per cent).

The companies hired more workers in tier II and tier III cities in comparison to tier I cities. The overall gig hiring in tier II cities rose 11 per cent and in the tier III market it was up 13 per cent as prominent recruiters strengthened their presence in these markets, promoting a trend of hyper-local recruitment.

The overall hiring declined in the tier I market by 12 per cent compared to May, the city-specific figure showcases moderate hiring activity in markets such as Bengaluru, Delhi, Chennai (up 8.3 per cent), Mumbai (up 2.5 per cent), Hyderabad (up 2.6 per cent), it added.

Amongst the major cities, Mysore outpaced tier I cities, with a 23 per cent rise in gig hiring demand, followed by Bengaluru (up 16 per cent), Kanpur (up 14 per cent), Lucknow (up 13.3 per cent), Bhopal (up 13.3 per cent), Coimbatore (up 12.7 per cent), Shivamogga (up 12.7 per cent), and Delhi (up 12 per cent), the report stated.




(Inputs from PTI)