Aspirants prefer job profile, brand image over fat pay: Survey

NEW DELHI: When it comes to employment, many aspirants give more weightage to the job profile and brand image of a company than the salary package, a survey shows.

The survey by Firstnaukri.com, a portal for campus hiring, also found that BE/B.Tech IT students prefer IBM for employment, followed by TCS and Infosys.

"Job profile and brand image of the company continue to rule the choice in comparison to salary package during placements," according to the survey.

The findings are based on questions e-mailed to jobseekers registered with the portal. It covered BE/B.Tech, BBA, BCA, B.Sc, non-IT engineers, finance and computer science graduates and post-graduate students.

"Infosys, TCS and IBM still remain the big giants in campus placements for IT students. It is interesting to note that the students are keener for a good job profile rather than a fat salary package," Firstnaukri.com Business Head Deepali Singh said.

For non-IT engineers, the Defence Research and Development Organisation (DRDO) and L&T are the most preferred brands, followed by Tata Motors and Tata Steel, the report said.

Among MBA and MCA students, it said that Coca-Cola and Bharti Airtel emerged as the preferred employers, followed by Pepsi & Samsung.