A look at issues faced by startups in attracting talent and retaining it

The country’s startups are mainly engaged in areas such as ecommerce, digital advertising, big data, analytics, cloud computing, hardware, education and healthcare. More than 800 were established in India in 2014. With the scenario evolving rapidly, people are eyeing startups for better career opportunities regardless of the risk involved.

ET looks at the highlights of the Athena study, which covered more than 250 entrepreneurs across sectors, all of them founders or co-founders. The findings highlight the challenges involved in attracting talent and retaining it.