Indian Railways’ pop culture campaign to beat Coronavirus
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A novel effort
The Indian Railways has launched a safety and hygiene campaign in light of the novel coronavirus outbreak across the globe, and they have dipped into popular culture to speak to the masses.
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Sacred Games
The Railways has tapped Nawazuddin Siddiqui’s popular character from the Netflix show ‘Sacred Games’ to remind people that they are not above the virus.
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Sholay
The campaign also uses Bollywood cult classic ‘Sholay’ and its popular villain Gabbar Singh to instill fear of the virus.
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Kuch Kuch Hota Hai
The Railways have also leaned into Shah Rukh Khan’s romantic hit ‘Kuch Kuch Hota Hai’ to remind people that this is the time for social distancing.
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Big B talks about safety measures
India’s transportation giant has roped in Bollywood’s long serving stalwart to educate people about the safety measures-- washing hands, social distancing, maintaing hygine, not shaking hand-- they need to take.
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Best practice
All said and done, these facts here are what you need to know about the virus and how to avoid it.